Michelin doesn’t want you to buy as many EV tires
Baua Electric
MAY 17, 2024
And yet it acknowledges that EV drivers shouldn’t be buying as many tires as they are. If you start to think in a way that you want to limit your innovation because of the (cost) premium, it could mean we are losing a lot of opportunities,” explained Garcin as to why Michelin keeps investing in long-game technologies.
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