Tesla loyalty is high, but Rivian and Lucid are luring owners away
Green Car Reports
SEPTEMBER 15, 2023
Tesla has strong brand loyalty, but Rivian and Lucid are beginning to lure some Tesla owners away, according to a new study from S&P Global Mobility. Most Tesla owners stay with the brand, the study found. of Model 3 owners replace their cars with another Tesla, as do 59.9% A whopping 72.8% of Model S owners.