Ford CEO Jim Farley shares insights on “unreasonable” EV dealer markups
Teslarati
FEBRUARY 7, 2022
Ford held its fourth-quarter and full-year earnings call last week, where CEO Jim Farley addressed, among other things, the price markups dealers were placing on electric vehicles. . Johnson estimated that Ford was leaving about $1,850 of profit in dealers’ hand for about $3.6 billion in profit with the current franchise system.
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