Polestar to develop electrified performance brand for Volvo Cars
Green Car Congress
JUNE 21, 2017
Volvo Cars announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation. In order to drive the development of the brand, Volvo Cars also announced that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar.