Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed
The Truth About Cars
FEBRUARY 8, 2024
Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. The point was to create a conversation between the automaker and dealerships that have grown annoyed with some of the changes Ford has been asking them to make.
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