Honda Clarity Fuel Cell marketing theme: thinking about tomorrow

Green Car Reports

A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered vehicle. Advertising Marketing hydrogen hydrogen fuel cell

2017 36

Tesla has become a U.S. Big Three carmaker (by market value)

Green Car Reports

Finance General Motors Tesla Motors plug-in cars Stock Market Fiat Chrysler Automobiles (FCA Tesla Motors has spent more than 10 years beating the odds for startup automakers. Most new, independent makers barely survive long enough to produce a handful of vehicles, let alone sell more than 100,000 and garner praise from both customers and the media—as the electric-car startup has done. Now the Silicon Valley automaker can claim.

2017 45

Trending Sources

Hydrogen marketing campaign suggests, 'Let's clear the air'

Green Car Reports

Marketing hydrogen hydrogen fuel cellAdvocates of hydrogen fuel-cell cars are working to make their presence felt in much the same way that electric-car advocates have for years. Last Saturday was National Hydrogen and Fuel Cell Day. The specific date (10/08) was chosen in honor of hydrogen's atomic weight (1.008). Fuel provider Air Liquide used the celebration to launch a new.

2016 33

Is Chevy Actually Testing New Marketing For The 2016 Volt?

Green Car Reports

Marketing sales Plug-In Hybrids dealers Chevy Volt plug-in cars dealerships Test driveThe new 2016 Chevrolet Volt plug-in hybrid keeps and expands on all the good points of the first-generation Volt, while fixing a number of the old car's quirks. As we wrote in September, "The new Volt's a great car, and brings practical electric drive to U.S. drivers without a shred of range anxiety." But, we noted, "We just hope that Chevrolet's.

Plug 39

Elio Motors' new marketing partner is.The Onion ?!?!? Yep.

Green Car Reports

In the age of social media and viral marketing, carmakers have tried some pretty unusual stunts in order to sell their vehicles (think Matthew McConaughey's deadpan stoner Lincoln ads). Marketing Politics Comedy Threewheeler 3 Wheeler Elio MotorsIs it possible to use political satire to sell a car? But this combination may be among the most bizarre yet. DON'T MISS: Elio to sell 100 'pre-production'.

2016 31

Electric-car market share in 2020: estimates vary widely

Green Car Reports

Estimates of electric-car market share approximately three years from now vary widely, as do those for periods further beyond that. Of the new cars sold globally in 2020, what percentage will be electric? It's a simple question, but at the moment there doesn't appear to be a clear answer. DON'T MISS: Electric Cars To Be 35 Percent Of Global Sales. sales New car sales plug-in cars

2017 35

How Would You Market VW Out Of Its Diesel-Emission Scandal? NPR Suggests Tactics

Green Car Reports

Marketing Volkswagen diesel scandalThe past two months haven't been easy for Volkswagen, to say the least. The carmaker continues to feel the fallout from an ongoing emissions-cheating scandal, with no plan yet revealed to fix the 482,000 diesel cars confirmed to have "defeat device" software. In the meantime, customers and dealers remain frustrated as Volkswagen cars lose value.

BorgWarner launches its first integrated electric drive module for the EV market; first application in China

Green Car Congress

BorgWarner will launch an electric drive module (eDM) with integrated eGearDrive transmission in two pure electric vehicles from a major Chinese automaker. Production is expected to begin in summer 2017.

2016 63

Hyundai Ioniq Electric: how maker plans to market 124-mile electric car

Green Car Reports

When it arrives in dealerships, Hyundai will face the same challenge other automakers have come to know well: marketing electric cars to an uneducated and sometimes skeptical public. Marketing California Car Sharing plug-in cars Hyundai Ioniq ElectricThe 2017 Hyundai Ioniq Electric will soon go on sale as part of a trio of Ioniq variants that also includes hybrid and plug-in hybrid models.

IHS: Renesas maintains dominance in $26.7B automotive semiconductor market

Green Car Congress

Renesas remained the leader in the automotive semiconductor market in 2013, with the company’s dominance in microcomponents and logic integrated circuits (IC) helping it to hold a half-billion-dollar gap over the second-place competitor, according to analysis by IHS Technology.

2014 33

Ongoing market rollout for SAE hydrogen fueling standards

Green Car Congress

DOE’s Fuel Cell Technologies Office has made significant investment in hydrogen and fuel cell research and development (R&D) over the last decade, helping to cut fuel cell cost in half and enabling the commercialization of fuel cells for several early market applications.

Hybrid market share peaked in 2013, down since then

Green Car Reports

Will the market for green cars expand as more enter the market, or is. What's a "green car"? Is it a hybrid? A zero-emission vehicle? One that plugs in? Or just one that uses less fuel than other cars in its segment? It's a perpetual conundrum, for Green Car Reports among others, but it illustrates one of the longstanding challenges in the field. sales zero emissions Plug-In Hybrids New car sales plug-in cars Battery Electric Vehicle (BEV

2017 27

Opinion: Oil Market ShowdownCan Russia Outlast The Saudis?

Green Car Congress

November 27, oil consuming countries will celebrate the first anniversary of the Saudi decision to let market forces determine prices. Subsequently, to defend market share, the Saudis increased production, which exacerbated market oversupply and further pressured prices.

China will have lots of electric cars, but no maker knows what market wants

Green Car Reports

China is not only the world's largest single car market, but the market in which the greatest number of plug-in electric cars are sold. But the country's government has plans to increase the number of electric cars on its roads dramatically, to curtail noxious exhaust emissions and move China to the forefront of the world's automotive industry. China government incentives

2017 23

BYD launches two new all-electric sedans for Chinese market

Green Car Reports

but it's thriving in its home market. Aiming to expand on that success for 2016, BYD is introducing two new electric cars for the Chinese market. Chinese automaker BYD may be largely invisible in the U.S., Last year, the company sold more highway-capable electric cars and plug-in hybrids than any other company in the world. DON'T MISS: Who Sold. China BYD plug-in cars BYD Qin

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Volkswagen and JAC launch new JV for electric cars for mass market in China; 1st vehicle in 2018

Green Car Congress

The new joint venture, which has initially been concluded for a term of 25 years, will develop electric vehicles and launch them on the hotly contested Chinese mass market. The objective is to deliver 400,000 electric vehicles to the Chinese market in 2020 and 1.5 Together with its two existing joint venture partners FAW (FAW Volkswagen) and SAIC (SAIC Volkswagen) , the Volkswagen Group has delivered more than 30 million vehicles in China since it entered the market in 1984.

2017 35

How GM plans to market Chevy Volt plug-in hybrid, Bolt EV electric car

Green Car Reports

Green Auto Show Chevy Volt GM General Motors Marketing plug-in carsHybrids are pretty well-known at this point, and battery-electric cars are conceptually simple: You plug them in like a mobile phone. But explaining plug-in hybrids to car buyers at large—it's a hybrid, but it also plugs in, but only for double-digit range—has proven to be very hard. As GM starts to sell its 2017 Volt nationally, and.

Auto 23

Euro Big 5 auto markets up 8.6% in April, SUVs continue to dominate; shift in segment shares

Green Car Congress

Led by strong growth in Spain and Italy, new car registrations in Europe’s Big 5 markets grew by 8.6% million, April produced further gains across the top five European markets with SUVs driving higher volume and counting for 24.4% Germany continued to lead the market, with volume up by 8.4% market share at 116,400 units. over April 2015, leading to a market share loss of 0.66 However, the German brand was not the only one to lose market share.

DOE: 23.5% of vehicles sold in Norway in 2016 were plug-ins; highest market penetration in Europe

Green Car Congress

Nearly one of every four vehicles sold in Norway in 2016 was a PEV (23.5%), giving the country the highest plug-in electric vehicle (PEV) market penetration of European countries, according to figures from Argonne National Laboratory. due to the relative size of the market.

Saab Owner NEVS To Launch Five Electric Cars By 2018, For Chinese Market

Green Car Reports

National Electric Vehicle Sweden (NEVS) has spent more time dealing with financial problems than advancing its plan to build electric cars, primarily for the Chinese market. Since purchasing the remains of Saab in 2012, NEVS has only built a handful of cars, mostly gasoline versions of the Saab 9-3. But in its latest announcement, the company now. China plug-in cars

Nissan Electric Cars Will Be For Mass Market: CEO Ghosn

Green Car Reports

The success of the Tesla Model S has automakers--particularly German automakers--scrambling to build pricey luxury plug-in electric cars to compete with the upstart from Silicon Valley. But the automaker that's sold more electric cars than anyone else plans to continue in a different direction.

Plug 35

Clearpath Robotics raises $30M to expand indoor self-driving vehicle market

Green Car Congress

The market for self-driving passenger vehicles will be over $80 billion by 2030. We believe the market for self-driving materials handling vehicles will be equally significant. Clearpath Robotics, a provider of self-driving vehicle solutions, completed a US$30-million investment led by iNovia Capital with participation from Caterpillar Ventures, GE Ventures, Eclipse Ventures, RRE Ventures and Silicon Valley Bank.

2016 35

Diesels to lose two-thirds of current market share in 10 years: report

Green Car Reports

Take, for example, an investment note on the auto-parts supplier Continental contained in a roundup of industry research, market analysis, and news items issued yesterday by investment bank UBS. Sometimes interesting predictions come buried inside a completely different topic. It contains the prediction that diesel engines' share of the global. Engines start-stop system 48-Volt mild hybrid

2016 30

CCM: slowdown in China Li-ion unit output growth signals shift in market structure toward new energy vehicle applications

Green Car Congress

With the declining of consumer and storage Li-ion batteries, the power Li-ion batteries began to capture the market share thanks to the development of alternative energy vehicles. In 2016, China’s Li-ion battery market structure is expected to change further.

When Will Electric Cars Compete in the Mainstream Market?

Green Car Reports

Electric-car advocates often take it as an article of faith that electric propulsion will one day compete directly with vehicles powered by fossil fuels. Many would go further, arguing that electric cars are already competitive with those using an internal-combustion engine, or ICE, in the consumer marketplace. But for battery-electric cars to

2014 40

Electric-Car Market Share In 2013: Understanding The Numbers Better

Green Car Reports

represented a bit more than half a percent of the total market of 16.5 While market share is a good statistic: It''s useful, and easy to track. But to piece together the relationships between vehicle price, type, and market share, to gain a fuller sense of the Last year, the 96,000 plug-in electric cars sold in the U.S. million vehicles.

2014 32

Momentum Dynamics says it will deliver 200 kW wireless charging for bus market this year

Green Car Congress

Wireless charging company Momentum Dynamics ( earlier post ) says it will deliver 200kW wireless (inductive) charging systems in 2016 for the municipal bus market. According to CEO Andrew Daga, the company previously delivered 25 kilowatt (kW) and 50 kW charging systems to strategic partners in the automotive industry in 2015, and said the move to its 200 kW system is a natural progression to meet a critical market need.

Audi confirms (again) 3 electric cars on the market by 2020

Green Car Reports

German automakers are beginning to play catch-up with electric vehicles, as Tesla continues to corner the market. Audi has once again reconfirmed its plans to bring three battery-powered electric vehicles to production by the year 2020. The German luxury brand reiterated the plan at the annual general meeting in Neckarsulm, Germany, and said it. e-Tron Audi e-tron plug-in cars

BYD announces US market expansion

Green Cars News

It has been a long time coming: but after years of hype, Chinese electric car maker BYD is finally set to expand into the US market.

Cleaning up diesel too costly for mass market, Renault says, as real-world testing looms

Green Car Reports

Since the news of Volkswagen's illegal "defeat device" software in TDI diesel cars broke almost a year ago, the future of diesel cars has been the topic of much discussion. But the makings of diesel's demise may have been building even before the VW diesel emissions scandal began. Carmakers have known about tightening emissions standards for some. Europe emissions Renault

Lux: plug-in vehicle battery market to hit $10B in 2020; 6 carmakers = 90% of demand; VW to show most growth

Green Car Congress

Led by Tesla, China’s BYD, and Volkswagen, the battery market for plug-in vehicles will rise to $10 billion in 2020, with electric vehicles (EV) emerging as the drivetrain of choice, according to a new forecast by Lux Research.

BYD 45

Tesla pursuing police cruiser market with Model S: report

Green Car Reports

As one of the handful of electric cars that is widely available worldwide, the Tesla Model S has taken on many roles since its 2012 launch. Various taxi services use it, and one company is even trying to convert a Model S into a limousine. But instead of shuttling people to airports, how effective would the Model S be at chasing down criminals? police Tesla Motors Police car plug-in cars

Daimler enters stationary energy storage market with ACCUmotive battery systems; 500 kWh unit already on line for grid stabilization

Green Car Congress

Daimler is entering the commercial and residential stationary energy storage system (ESS) market with its wholly-owned subsidiary Deutsche ACCUmotive. KG develops, produces and markets Li-ion traction batteries for Mercedes-Benz and smart hybrid and electric vehicles.

2015 46

Will The 2016 Chevy Volt Be A 'Mass-Market' Electric Car? Should It Be?

Green Car Reports

While battery-electric cars are pretty simple in concept, it''s often much harder for auto marketers to explain the benefits of range-extended electrics and plug-in hybrids. Last summer, Chevrolet''s chief marketing officer, Tim Mahoney, said the marketing for the new 2016 Chevy Volt would be completely rethought as well.

Electric-Car Battery Costs Fell 8 Percent A Year For Market Leaders: Study

Green Car Reports

Five years into the era of modern electric cars, the biggest cost remains the battery pack. Now there''s data to confirm that not only are the costs of the battery cells falling, but that they are falling at rates pretty much in line with historical declines. A study published last month not only suggested that battery costs have already fallen. Green Manufacturing battery pack costs lithium-ion plug-in cars

2015 42

GKN Driveline introducing eAxle for mass-market C-segment vehicles

Green Car Congress

kg (46 lbs) while optimizing efficiency, installation space and costs for mass-market vehicle applications.

$75,000 Cadillac ELR Coupe Price Was 'Overestimate', Chief Marketer Says

Green Car Reports

Now Cadillac's head marketer has admitted that pricing the compact-sized coupe at $75,000 was. The Cadillac Converj concept, a range-extended electric coupe design, debuted to favorable reviews in January 2009. That was pretty much the last time much went right for the car, which went on sale in December 2013 as the 2014 Cadillac ELR. Pricing plug-in cars Prices Range-Extended Electric Vehicle

ICAO agrees to market-based measure to address aviation CO2

Green Car Congress

The UN International Civil Aviation Organization (ICAO) has agreed to recommend adoption of a final Resolution text on a new global market-based measure (GMBM) to control CO 2 emissions from international aviation. The buying and selling of eligible emissions units happens through a carbon market. The carbon market is a commodity market with the underlying commodity being emissions units.

CMU study concludes lithium market fluctuations unlikely to impact Li-ion battery prices significantly

Green Car Congress

Lithium ion battery powered electric vehicles are a reality, and with this comes much public and academic speculation concerning the importance of lithium availability and market price. In both cases, it is assumed that extreme fluctuations in the lithium market could have a dramatic effect on the manufacturing cost of lithium ion batteries, and the corporate value proposition of these devices.

2017 Hyundai Ioniq product team discusses U.S. hybrid, electric markets

Green Car Reports

The 2017 Hyundai Ioniq lineup of hybrid, electric, and plug-in hybrid hatchbacks won't hit the market until late this year, but Hyundai product executives are eager to talk about the cars. At a roundtable during last week's New York Auto Show, product planning vice president Mike O'Brien and manager John Shon sat down with journalists to answer. Green Auto Show Battery Electric Vehicle (BEV) Plug-In Hybrids plug-in cars

Auto 17