Honda Clarity Fuel Cell marketing theme: thinking about tomorrow

Green Car Reports

A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered vehicle. Advertising Marketing hydrogen hydrogen fuel cell

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Tesla has become a U.S. Big Three carmaker (by market value)

Green Car Reports

Finance General Motors Tesla Motors plug-in cars Stock Market Fiat Chrysler Automobiles (FCA Tesla Motors has spent more than 10 years beating the odds for startup automakers. Most new, independent makers barely survive long enough to produce a handful of vehicles, let alone sell more than 100,000 and garner praise from both customers and the media—as the electric-car startup has done. Now the Silicon Valley automaker can claim.

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Trending Sources

Hydrogen marketing campaign suggests, 'Let's clear the air'

Green Car Reports

Marketing hydrogen hydrogen fuel cellAdvocates of hydrogen fuel-cell cars are working to make their presence felt in much the same way that electric-car advocates have for years. Last Saturday was National Hydrogen and Fuel Cell Day. The specific date (10/08) was chosen in honor of hydrogen's atomic weight (1.008). Fuel provider Air Liquide used the celebration to launch a new.

2016 34

Is Chevy Actually Testing New Marketing For The 2016 Volt?

Green Car Reports

Marketing sales Plug-In Hybrids dealers Chevy Volt plug-in cars dealerships Test driveThe new 2016 Chevrolet Volt plug-in hybrid keeps and expands on all the good points of the first-generation Volt, while fixing a number of the old car's quirks. As we wrote in September, "The new Volt's a great car, and brings practical electric drive to U.S. drivers without a shred of range anxiety." But, we noted, "We just hope that Chevrolet's.

Elio Motors' new marketing partner is.The Onion ?!?!? Yep.

Green Car Reports

In the age of social media and viral marketing, carmakers have tried some pretty unusual stunts in order to sell their vehicles (think Matthew McConaughey's deadpan stoner Lincoln ads). Marketing Politics Comedy Threewheeler 3 Wheeler Elio MotorsIs it possible to use political satire to sell a car? But this combination may be among the most bizarre yet. DON'T MISS: Elio to sell 100 'pre-production'.

2016 33

Electric cars are on the market, so where are all the ads?

Green Car Reports

The seemingly-never-ending stream of commercials keeps their brands in the public eye, and helps them sell cars to the subset of viewers in the market. Marketing sales New car sales plug-in cars Ads Sierra ClubAnyone who watches even a little television knows that automakers take advertising seriously—and do a lot of it. But if you think that electric cars are generally not represented in that.

BorgWarner launches its first integrated electric drive module for the EV market; first application in China

Green Car Congress

BorgWarner will launch an electric drive module (eDM) with integrated eGearDrive transmission in two pure electric vehicles from a major Chinese automaker. Production is expected to begin in summer 2017.

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Opinion: Oil Market ShowdownCan Russia Outlast The Saudis?

Green Car Congress

November 27, oil consuming countries will celebrate the first anniversary of the Saudi decision to let market forces determine prices. Subsequently, to defend market share, the Saudis increased production, which exacerbated market oversupply and further pressured prices.

Electric Cars Aren't Selling Because Makers Can't, Don't Market Them: Report

Green Car Reports

Advertising Marketing Japan sales Germany Study plug-in carsElectric-car sales have grown more or less steadily over the past years, but the segment still represents a tiny fraction of total new-car sales. Factors like range, charging infrastructure, and low production volumes all contribute to caution on the part of the car-buying public. But could it also be that automakers just aren't very enthusiastic.

2015 46

Federal funds to back Portland storefront for electric-car marketing, pop-up roadshows

Green Car Reports

Department of Energy announced Monday that it would award almost $1 million to Drive Oregon over three years, to fund a regional marketing campaign that will promote the benefits of electric cars to regional consumers. Marketing Department of Energy portland DOE plug-in cars education OregonThe U.S.

How Would You Market VW Out Of Its Diesel-Emission Scandal? NPR Suggests Tactics

Green Car Reports

Marketing Volkswagen diesel scandalThe past two months haven't been easy for Volkswagen, to say the least. The carmaker continues to feel the fallout from an ongoing emissions-cheating scandal, with no plan yet revealed to fix the 482,000 diesel cars confirmed to have "defeat device" software. In the meantime, customers and dealers remain frustrated as Volkswagen cars lose value.

Electric-car market share in 2020: estimates vary widely

Green Car Reports

Estimates of electric-car market share approximately three years from now vary widely, as do those for periods further beyond that. Of the new cars sold globally in 2020, what percentage will be electric? It's a simple question, but at the moment there doesn't appear to be a clear answer. DON'T MISS: Electric Cars To Be 35 Percent Of Global Sales. sales New car sales plug-in cars

2017 37

Euro Big 5 auto markets up 8.6% in April, SUVs continue to dominate; shift in segment shares

Green Car Congress

Led by strong growth in Spain and Italy, new car registrations in Europe’s Big 5 markets grew by 8.6% million, April produced further gains across the top five European markets with SUVs driving higher volume and counting for 24.4% Germany continued to lead the market, with volume up by 8.4% market share at 116,400 units. over April 2015, leading to a market share loss of 0.66 However, the German brand was not the only one to lose market share.

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Hyundai Ioniq Electric: how maker plans to market 124-mile electric car

Green Car Reports

When it arrives in dealerships, Hyundai will face the same challenge other automakers have come to know well: marketing electric cars to an uneducated and sometimes skeptical public. Marketing California Car Sharing plug-in cars Hyundai Ioniq ElectricThe 2017 Hyundai Ioniq Electric will soon go on sale as part of a trio of Ioniq variants that also includes hybrid and plug-in hybrid models.

Plug 24

Hybrid market share peaked in 2013, down since then

Green Car Reports

Will the market for green cars expand as more enter the market, or is. What's a "green car"? Is it a hybrid? A zero-emission vehicle? One that plugs in? Or just one that uses less fuel than other cars in its segment? It's a perpetual conundrum, for Green Car Reports among others, but it illustrates one of the longstanding challenges in the field. sales zero emissions Plug-In Hybrids New car sales plug-in cars Battery Electric Vehicle (BEV

New 'EVs are better' ads: how electric-car marketing should be done (exclusive)

Green Car Reports

These diverse motivations apparently pose a huge challenge to the best marketing minds. People buy electric cars for many different reasons, only one of which is the environment.

Buy 31

BYD launches two new all-electric sedans for Chinese market

Green Car Reports

but it's thriving in its home market. Aiming to expand on that success for 2016, BYD is introducing two new electric cars for the Chinese market. Chinese automaker BYD may be largely invisible in the U.S., Last year, the company sold more highway-capable electric cars and plug-in hybrids than any other company in the world. DON'T MISS: Who Sold. China BYD plug-in cars BYD Qin

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Volkswagen and JAC launch new JV for electric cars for mass market in China; 1st vehicle in 2018

Green Car Congress

The new joint venture, which has initially been concluded for a term of 25 years, will develop electric vehicles and launch them on the hotly contested Chinese mass market. The objective is to deliver 400,000 electric vehicles to the Chinese market in 2020 and 1.5 Together with its two existing joint venture partners FAW (FAW Volkswagen) and SAIC (SAIC Volkswagen) , the Volkswagen Group has delivered more than 30 million vehicles in China since it entered the market in 1984.

2017 35

ACEA: data show EU market for electric cars highly fragmented; need for inclusive measures

Green Car Congress

The European Automobile Manufacturers’ Association (ACEA) has published new data demonstrating the correlation between the market uptake of electrically-chargeable vehicles (ECVs) and both GDP and customer incentives. ACEA’s new data shows that an ECV market share of above 1% only occurs in Western European countries with a GDP per capita of more than €30,000 (US$35,000). By contrast, almost half of all EU member states have an ECV market share of 0.5%

GAC Motor officially releases all-electric SUV GE3 into the Chinese market

Green Car Congress

China-based GAC Motor has introduced its all-electric GE3 SUV into the Chinese market; the GE3 made its international debut at the 2017 North American International Auto Show (NAIAS) in January.

2017 26

Clearpath Robotics raises $30M to expand indoor self-driving vehicle market

Green Car Congress

The market for self-driving passenger vehicles will be over $80 billion by 2030. We believe the market for self-driving materials handling vehicles will be equally significant. Clearpath Robotics, a provider of self-driving vehicle solutions, completed a US$30-million investment led by iNovia Capital with participation from Caterpillar Ventures, GE Ventures, Eclipse Ventures, RRE Ventures and Silicon Valley Bank.

2016 35

CCM: slowdown in China Li-ion unit output growth signals shift in market structure toward new energy vehicle applications

Green Car Congress

With the declining of consumer and storage Li-ion batteries, the power Li-ion batteries began to capture the market share thanks to the development of alternative energy vehicles. In 2016, China’s Li-ion battery market structure is expected to change further.

2016 20

How GM plans to market Chevy Volt plug-in hybrid, Bolt EV electric car

Green Car Reports

Green Auto Show Chevy Volt GM General Motors Marketing plug-in carsHybrids are pretty well-known at this point, and battery-electric cars are conceptually simple: You plug them in like a mobile phone. But explaining plug-in hybrids to car buyers at large—it's a hybrid, but it also plugs in, but only for double-digit range—has proven to be very hard. As GM starts to sell its 2017 Volt nationally, and.

Lux Research: transportation and stationary energy storage passing consumer electronics as largest energy storage markets by next year

Green Car Congress

Although consumer electronics—devices such as smartphones and laptops—have traditionally driven the most demand for energy storage devices, transportation and stationary applications will soon become the largest energy storage markets, according to Lux Research.

2017 26

DOE: 23.5% of vehicles sold in Norway in 2016 were plug-ins; highest market penetration in Europe

Green Car Congress

Nearly one of every four vehicles sold in Norway in 2016 was a PEV (23.5%), giving the country the highest plug-in electric vehicle (PEV) market penetration of European countries, according to figures from Argonne National Laboratory. due to the relative size of the market.

Momentum Dynamics says it will deliver 200 kW wireless charging for bus market this year

Green Car Congress

Wireless charging company Momentum Dynamics ( earlier post ) says it will deliver 200kW wireless (inductive) charging systems in 2016 for the municipal bus market. According to CEO Andrew Daga, the company previously delivered 25 kilowatt (kW) and 50 kW charging systems to strategic partners in the automotive industry in 2015, and said the move to its 200 kW system is a natural progression to meet a critical market need.

2016 35

BYD announces US market expansion

Green Cars News

It has been a long time coming: but after years of hype, Chinese electric car maker BYD is finally set to expand into the US market.

Enel acquires eMotorWerks to provide grid balancing solutions and tap into US e-mobility market

Green Car Congress

The acquisition of eMotorWerks marks Enel’s entrance into the US electric mobility market. This acquisition further substantiates the implementation of Enel’s strategy to deliver, innovative customer-focused products and services to the market, such as smart charging, integration between electric vehicles and distributed generation resources, as well as grid balancing and V2G services. Enel S.p.A.,

Geely acquiring flying car startup Terrafugia

Green Car Congress

Terrafugia aims to deliver its first flying car to the market in 2019, with the world’s first VTOL (vertical take-off and landing) flying car being made available by 2023. Aviation Electric (Battery) Market Background Vehicle Manufacturers

2017 46

Saab Owner NEVS To Launch Five Electric Cars By 2018, For Chinese Market

Green Car Reports

National Electric Vehicle Sweden (NEVS) has spent more time dealing with financial problems than advancing its plan to build electric cars, primarily for the Chinese market. Since purchasing the remains of Saab in 2012, NEVS has only built a handful of cars, mostly gasoline versions of the Saab 9-3. But in its latest announcement, the company now. China plug-in cars

Daimler enters stationary energy storage market with ACCUmotive battery systems; 500 kWh unit already on line for grid stabilization

Green Car Congress

Daimler is entering the commercial and residential stationary energy storage system (ESS) market with its wholly-owned subsidiary Deutsche ACCUmotive. KG develops, produces and markets Li-ion traction batteries for Mercedes-Benz and smart hybrid and electric vehicles.

2015 46

Lux: plug-in vehicle battery market to hit $10B in 2020; 6 carmakers = 90% of demand; VW to show most growth

Green Car Congress

Led by Tesla, China’s BYD, and Volkswagen, the battery market for plug-in vehicles will rise to $10 billion in 2020, with electric vehicles (EV) emerging as the drivetrain of choice, according to a new forecast by Lux Research.

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Nissan Electric Cars Will Be For Mass Market: CEO Ghosn

Green Car Reports

The success of the Tesla Model S has automakers--particularly German automakers--scrambling to build pricey luxury plug-in electric cars to compete with the upstart from Silicon Valley. But the automaker that's sold more electric cars than anyone else plans to continue in a different direction.

GKN Driveline introducing eAxle for mass-market C-segment vehicles

Green Car Congress

kg (46 lbs) while optimizing efficiency, installation space and costs for mass-market vehicle applications.

Plug 20

Diesels to lose two-thirds of current market share in 10 years: report

Green Car Reports

Take, for example, an investment note on the auto-parts supplier Continental contained in a roundup of industry research, market analysis, and news items issued yesterday by investment bank UBS. Sometimes interesting predictions come buried inside a completely different topic. It contains the prediction that diesel engines' share of the global. Engines start-stop system 48-Volt mild hybrid

Auto 31

China will have lots of electric cars, but no maker knows what market wants

Green Car Reports

China is not only the world's largest single car market, but the market in which the greatest number of plug-in electric cars are sold. But the country's government has plans to increase the number of electric cars on its roads dramatically, to curtail noxious exhaust emissions and move China to the forefront of the world's automotive industry. China government incentives

Electric-Car Market Share In 2013: Understanding The Numbers Better

Green Car Reports

represented a bit more than half a percent of the total market of 16.5 While market share is a good statistic: It''s useful, and easy to track. But to piece together the relationships between vehicle price, type, and market share, to gain a fuller sense of the Last year, the 96,000 plug-in electric cars sold in the U.S. million vehicles.

CMU study concludes lithium market fluctuations unlikely to impact Li-ion battery prices significantly

Green Car Congress

Lithium ion battery powered electric vehicles are a reality, and with this comes much public and academic speculation concerning the importance of lithium availability and market price. In both cases, it is assumed that extreme fluctuations in the lithium market could have a dramatic effect on the manufacturing cost of lithium ion batteries, and the corporate value proposition of these devices.

Car rental market supports sustainable travel choices

Green Cars News

The car rental market could be key in helping people adapt more sustainable travel habits, according to a new study conducted by the transport research body, TRL.

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When Will Electric Cars Compete in the Mainstream Market?

Green Car Reports

Electric-car advocates often take it as an article of faith that electric propulsion will one day compete directly with vehicles powered by fossil fuels. Many would go further, arguing that electric cars are already competitive with those using an internal-combustion engine, or ICE, in the consumer marketplace. But for battery-electric cars to

2014 40