Nissan announces new strategy for customer ownership experience; leveraging connected car, big data, and personalization
Green Car Congress
NOVEMBER 29, 2016
The company anticipates that, as a result, connected car services and greater choice in accessories and personalization will increasingly drive growth in its aftersales business, anticipated to contribute 25% of aftersales revenue by 2022. Connected car technology and expanding use of big data will enable Nissan to offer new services, improve the dealership experience and increase customer retention. The ultimate goal is hyper-personalization.”
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