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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Edwards believes that while consumers move up the tree into areas like freedom and esteem they always maintain a strong connection to the security foundation. He shared with the audience his roller coaster analogy: Any person who is interested in riding a roller coaster isn’t looking for the safest roller coaster they can find.

Market 170
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We Need More Than Just Electric Vehicles

Cars That Think

In the meantime, EV buyers’ sticker shock could be alleviated by the knowledge that fuel and maintenance costs are far lower for EVs and that total ownership costs are about the same. estimates that by 2030 the deployment of EVs could cut global receipts from fossil-fuel taxes by around US $55 billion. passenger vehicles.