Michelin doesn’t want you to buy as many EV tires
Baua Electric
MAY 17, 2024
For a company built around a wearable item with a finite service life, that’s an unexpected tack. “Our Our goal is not just to sell more tires; we want to sell better tires—in multiple ways,” summed the company’s North American CEO Alexis Garcin at a recent sustainability summit the company hosted in Sonoma, California.
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