ACEA study finds cost still strong deterrent for EV uptake across Europe; calls for “realistic” targets recognizing affordability
Green Car Congress
JULY 2, 2018
A new study by the European Automobile Manufacturers’ Association (ACEA) finds that the affordability of electric cars remains a strong deterrent for customers across the EU, along with lack of infrastructure and lack of investment in infrastructure. ACEA cautions that the targets must be realistic, taking into account what people can actually afford to buy. A natural shift to electric vehicles will simply not happen without addressing consumer affordability.