Rio Tinto launches START: the first sustainability label for aluminum using blockchain technology
Green Car Congress
FEBRUARY 4, 2021
It aims to empower end-users to make informed choices about the products they buy, enabling them to contribute to a sustainable future, and to differentiate between end products based on their environmental, social and governance credentials. In 2016, Rio Tinto launched RenewAl, the world’s first certified low-CO 2 primary aluminum brand.
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