Having announced the introduction of the new SKYACTIV diesel Mazda CX-5, the Japanese carmaker has now set an ambitious target for diesel sales in its home country. According to Takashi Yamauchi, the president of Mazda, the company wants half of the domestic sales of the CX-5 to be of the diesel model. Green cars Latest news mazda diesel cars japan Mazda CX-5 Mazda diesel MORE
The impressive fuel efficiency of Mazda’s SKYACTIV technology has earned recognition in high quarters – after five Mazda engineers received the Japan Society of Mechanical Engineers Medal. Green cars Latest news Mazda green cars Mazda SkyActiv SKYACTIVThe medals are handed out each year as recognition for the best research papers in various fields. They are presented in the hope of encouraging research activities and [.]. MORE
Blink, and you’ll miss the new Mazda 3. It’s not that it’s an unattractive car, but Mazda has almost redefined what the word ‘subtle’ means in terms o. Mazda 3 Reviews MORE
Mazda MX-5 Features Editors PicksNipping out for a drive just for the pleasure of it is something we don’t always get the chance to do. However, when the opportunity comes knocking to. MORE
Mazda Motor will unveil an updated Mazda6 sedan (known as Mazda Atenza in Japan) at the Los Angeles Auto Show. The Mazda6 is the flagship of Mazda’s passenger car lineup. direct-injection turbocharged gasoline engine that made its debut in the Mazda CX-9 crossover SUV has been added to the engine lineup in North America and some other markets. The updated Mazda CX-5, which also adopts the same SKYACTIV-G 2.5 MORE
I have purchased a 1995 Mazda b 2300 small truck with the intent of converting it into an EV. Purchase price was $ 650.00 MORE
The upcoming Tokyo Motor Show will be the setting for Mazda to unveil its latest concept car – the Mazda Takeri midsize saloon car. The Takeri will feature the new Mazda SKYACTIV-D clean diesel engine, as well as Mazda’s idling stop system i-stop and a regenerative braking system that converts kinetic energy to electricity during [.]. Green cars Latest news mazda Mazda clean diesel Mazda concept car Mazda CX-5 Mazda SKYACTIV-D Mazda Takeri tokyo motor show MORE
Recent patent filings suggest Mazda’s next Wankel engine will equip a battery-powered car, not a rear-wheel drive heir to emblematic sports coupes like its RX-7 and RX-8. Mazda has invested more time and money into the rotary engine than any other automaker, so executives are reluctant to let it fade away into history. MORE
For the 2018 model year, the Mazda CX-5 version sold in the US will offer cylinder-deactivation technology, safety, and refinement updates at all trim levels. Mazda CX-5’s SKYACTIV-G 2.5 These changes are implemented to reduce the amount customers will spend on fuel, but no feature stands out more than Mazda’s segment-exclusive cylinder-deactivation technology in the SKYACTIV-G 2.5L MORE
At the end of September, Toyota and Mazda announced they would form a joint venture with parts maker Denso to design, test, and build components for a shared electric-car platform. Earlier interviews with Mazda indicate that the small Japanese maker will create its first all-electric model for volume production by putting a unique body on top of. MORE
If you want the latest and greatest SUV on the market that isn’t the new Volkswagen Tiguan, Mazda has shown the first teaser image of the upcoming CX-. Mazda CX-5 MORE
At first glance you might not be able to tell, but the more time you spend with Mazda’s Tiguan-rivalling crossover, the mHonestly, this is a new car. MORE
Featuring Mazda’s own Spark-Controlled Compression Ignition combustion method, the SKYACTIV-X engine represents the next step in Mazda’s quest to develop a gasoline engine with the ideal internal combustion mechanism. MORE
Toyota Motor Corporation (Toyota) and Mazda Motor Corporation (Mazda) signed an agreement to enter a business and capital alliance, with the aim of further strengthening their partnership. In addition, together with the aim of advancing and strengthening their long-term collaboration, Toyota and Mazda agreed to a capital alliance arrangement that preserves independence and equality for both companies. Currently, Mazda is supplying a compact sedan to Toyota in North America. MORE
Mazda Motor Corporation and Isuzu Motors Limited have reached a basic agreement on next-generation pick-up truck collaboration, under which Isuzu will produce next-generation pick-up trucks for Mazda, based on Isuzu’s pick-up truck model, for sale worldwide, with the exception of North America. The partners said that the deal will allow Isuzu to enhance its product competitiveness and Mazda to strengthen its product line-up and maintain own-brand market coverage. MORE
Mazda has confirmed specs and release date for its eagerly anticipated hard-top MX-5. Mazda MX-5Available from March next year, the RF (short for ‘retractable f. MORE
The third model in the Mazda line-up to feature SKYACTIV technology has been unveiled: in the form of the new Mazda3 (pictured). Latest News Green cars Mazda MORE
Mazda’s new efficient Skyactiv technology is helping the brand grow its fleet market share, with sales increasing 84 per cent in the first nine months of the 2013/14 financial year (April and December). Mazda MORE
The new Mazda Deep Orange 3 features a folded sheet metal process, that uses the same techniques used by practitioners of the paper-folding art to build its load-bearing structure, as patented by Industrial Origami. Mazda MORE
Coming to the party fashionably late, the Mazda CX-5 is the latest contender coming into the bustling compact crossover segment; and for Mazda the CX-5 is the first new model to benefit from its comprehensive SKYACTIV development work. Mazda first drive Mazda CX-5 UK MORE
Blink, and you’ll miss the new Mazda 3. It’s not that it’s an unattractive car, but Mazda has almost redefined what the word ‘subtle’ means in terms o. Mazda 3 Reviews MORE
At a media workshop last week in Vancouver, Canada, Mazda engineers stepped through the highlights of the new SKYACTIV systems. Mazda hosted Green Car Congress at the event.). Mazda developed a new torque converter to resolve this conflict. MORE
Earlier this month, Japanese automaker Mazda laid out its future powertrain strategy and dropped a massive announcement in the process. MORE
In response to our story earlier this month about why Mazda's promised diesel engine for the CX-5 still hasn't made it to the U.S. While that doesn't guarantee that Mazda will. Dedicated Green Car Reports readers keep us going. market, reader sent in evidence that the diesel has just been certified for sale (PDF) in California starting Apr. Diesels MORE
In the Environmental Protection Agency's latest "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends" report, Mazda was named as the. Pick-ups and SUVs are rapidly taking over the American automotive landscape, but there's at least one measure in which it benefits an automaker to sell fewer of those vehicles. MORE
Mazda Motor Corporation has begun accepting pre-orders for the updated Mazda CX-3 at dealerships throughout Japan. The redesigned model adopts parts of Mazda’s next-generation SKYACTIV-Vehicle Architecture. The SKYACTIV-G 2.0-liter gasoline engine adopts the same innovations as in the updated Mazda CX-5 ( earlier post ). MORE
Mazda Motor Corporation unveiled the all-new Mazda2 (known as Mazda Demio in Japan). Production of the fourth-generation of the model, which has been fully redesigned for the first time in seven years, has begun at Mazda’s Hofu Plant No. MORE
Mazda Motor Corporation, Denso Corporation, and Toyota Motor Corporation will jointly develop basic structural technologies for electric vehicles. MORE
Me and my father are wanting to convert our Mazda truck into an EV, but we both have no idea as to what we are doing. My question is how do I know what MORE
Mazda Motor Corporation announced “Sustainable Zoom-Zoom 2030,” a new long-term vision for technology development that looks ahead to the year 2030. SKYACTIV-X—which Mazda believes will be the first commercial gasoline engine to use compression ignition—uses a proprietary combustion method called Spark Controlled Compression Ignition (SPCCI). Mazda will combined these optimized engines with effective electrification technologies. MORE
Mazda is a tiny carmaker on a global scale, producing just 1.6 It competes with four companies (GM, Nissan-Renault, Toyota, and VW Group) that each sell around 10 million a year, as well as numerous other smaller makers still larger than Mazda. million vehicles a year. In a world where reducing the carbon emissions from road vehicles is. Carbon Footprint emissions Future Cars carbon dioxide plug-in cars Battery Electric Vehicle (BEV) wells to wheels MORE
Mazda and Toyota have selected Huntsville, Alabama as the site of their new joint-venture manufacturing plant. The new plant will have the capacity to build 300,000 vehicles annually, with production split evenly between two lines for each company to produce Mazda’s crossover model that will be newly introduced to the North American market and the Toyota Corolla. MORE
Mazda has given its handsome 3 Hatchback and 3 Fastback models a facelift for 2017, with a revised grille and a host of interior tweaks. Mazda Mazda 3 MORE
will be familiar with the new petrol and diesel engines being introduced as part of Mazda’s SKYACTIV technology portfolio. Green cars Latest news mazda Mazda SKYACTIV-Body Mazda SKYACTIV-Drive Mazda SKYACTIV-MT new Mazda technology SKYACTIV technology SKYACTIV-ChassisRegular readers of TheGreenCarWebsite.co.uk However, as part of a media workshop the Japanese manufacturer has now offered more insight into the rest of its SKYACTIV technologies. MORE
Mazda may become the next automaker to commit to building an electric car, possibly one with a range-extending gasoline engine. That's the gist of numerous of conversations between journalists and Mazda executives at the recent Los Angeles Auto Show. Company officials said Mazda plans to launch an electric car in 2019, dangling hints that it may. Future Cars plug-in cars Battery Electric Vehicle (BEV) compliance car Range Extending MORE
Among the exhibits on its stand at the 2017 Tokyo Motor Show, Mazda Motor Corporation will unveil a new concept model powered by the recently announced SKYACTIV-X gasoline spark-controlled compression ignition (SPCCI) engine. With the SKYACTIV-X engine, Mazda claims to have developed a novel control system for HCCI combustion that extends the HCCI range out to a much larger percentage of the load map. MORE
Mazda Motor Corporation unveiled the all-new Mazda CX-5 crossover SUV. Mazda announced it will offer the SKYACTIV-D diesel in North America from the second half of 2017. This will be Mazda’s first diesel engine model in the North American market. MORE
Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show. Although Mazda earlier put production of rotaries on hold, it continued R&D efforts in that area. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car powered by the next-generation SKYACTIV-R rotary engine. MORE
Mazda unveiled the redesigned 2014 Mazda3 (known as the Axela in Japan) in a series of launch events world-wide. The new Mazda3 is the third new-generation model to embody Mazda’s new KODO Design and SKYACTIV Technology, after the CX-5 and new Mazda6. 2014 Mazda3. Click to enlarge. MORE
At the Tokyo Motor Show, Mazda is showcasing the recently-released Mazda Axela (known as Mazda3 overseas) with a variety of engine types at the 2013 Tokyo Motor Show, including a CNG concept and hybrid variants. SKYACTIV-HYBRID, the Mazda hybrid system. Mazda hybrid system. MORE
The Nikkei reports that Toyota Motor and Mazda Motor are negotiating a partnership on eco-friendly technology. According to the report, Toyota will supply fuel cell and plug-in-hybrid technology, while Mazda will offer its Skyactiv technologies. The two have partnered before; Toyota provided hybrid technology to Mazda in 2010, and in 2012, Mazda agreed to supply subcompact cars to Toyota. MORE
With the announcement of its SKYACTIV-X engine ( earlier post ), Mazda claims to have developed a novel control system for HCCI combustion that extends the HCCI range out to a much larger percentage of the load map. —Kiyoshi Fujiwara, Mazda Director and Senior Managing Executive Officer. MORE
Mazda Motor Corporation, ELIIY Power Co., With this new project, Mazda, ELIIY Power and Ube Industries will combine their technical strengths to overcome such issues. and Ube Industries, Ltd. have agreed jointly to develop lithium-ion batteries for use in automobiles. The three companies will work together to develop durable, heat- and impact-resistant 12-Volt lithium-ion batteries as a viable replacement for lead-acid starter batteries in motor vehicles by 2021. MORE
Mazda Related Topics 
Green Car Congress
MAY 17, 2018
Mazda Motor Corporation has begun accepting pre-orders for the updated Mazda CX-3 at dealerships throughout Japan. The redesigned model adopts parts of Mazda’s next-generation SKYACTIV-Vehicle Architecture. The SKYACTIV-G 2.0-liter gasoline engine adopts the same innovations as in the updated Mazda CX-5 ( earlier post ).
Green Car Reports
APRIL 19, 2018
In response to our story earlier this month about why Mazda's promised diesel engine for the CX-5 still hasn't made it to the U.S. While that doesn't guarantee that Mazda will. Dedicated Green Car Reports readers keep us going. market, reader sent in evidence that the diesel has just been certified for sale (PDF) in California starting Apr. Diesels
Green Cars News
OCTOBER 10, 2016
Mazda has confirmed specs and release date for its eagerly anticipated hard-top MX-5. Mazda MX-5Available from March next year, the RF (short for ‘retractable f.
Green Cars News
SEPTEMBER 7, 2016
Mazda has given its handsome 3 Hatchback and 3 Fastback models a facelift for 2017, with a revised grille and a host of interior tweaks. Mazda Mazda 3
Green Cars News
OCTOBER 7, 2016
Blink, and you’ll miss the new Mazda 3. It’s not that it’s an unattractive car, but Mazda has almost redefined what the word ‘subtle’ means in terms o. Mazda 3 Reviews
Green Car Congress
JUNE 27, 2013
Mazda unveiled the redesigned 2014 Mazda3 (known as the Axela in Japan) in a series of launch events world-wide. The new Mazda3 is the third new-generation model to embody Mazda’s new KODO Design and SKYACTIV Technology, after the CX-5 and new Mazda6. 2014 Mazda3. Click to enlarge.
Green Car Congress
JULY 11, 2016
Mazda Motor Corporation and Isuzu Motors Limited have reached a basic agreement on next-generation pick-up truck collaboration, under which Isuzu will produce next-generation pick-up trucks for Mazda, based on Isuzu’s pick-up truck model, for sale worldwide, with the exception of North America. The partners said that the deal will allow Isuzu to enhance its product competitiveness and Mazda to strengthen its product line-up and maintain own-brand market coverage.
Green Car Reports
SEPTEMBER 14, 2017
Mazda is a tiny carmaker on a global scale, producing just 1.6 It competes with four companies (GM, Nissan-Renault, Toyota, and VW Group) that each sell around 10 million a year, as well as numerous other smaller makers still larger than Mazda. million vehicles a year. In a world where reducing the carbon emissions from road vehicles is. Carbon Footprint emissions Future Cars carbon dioxide plug-in cars Battery Electric Vehicle (BEV) wells to wheels
Green Car Congress
NOVEMBER 17, 2016
Mazda Motor Corporation unveiled the all-new Mazda CX-5 crossover SUV. Mazda announced it will offer the SKYACTIV-D diesel in North America from the second half of 2017. This will be Mazda’s first diesel engine model in the North American market.
Green Cars News
OCTOBER 23, 2016
Mazda MX-5 Features Editors PicksNipping out for a drive just for the pleasure of it is something we don’t always get the chance to do. However, when the opportunity comes knocking to.
Green Cars News
OCTOBER 25, 2011
The upcoming Tokyo Motor Show will be the setting for Mazda to unveil its latest concept car – the Mazda Takeri midsize saloon car. The Takeri will feature the new Mazda SKYACTIV-D clean diesel engine, as well as Mazda’s idling stop system i-stop and a regenerative braking system that converts kinetic energy to electricity during [.]. Green cars Latest news mazda Mazda clean diesel Mazda concept car Mazda CX-5 Mazda SKYACTIV-D Mazda Takeri tokyo motor show
Green Car Reports
AUGUST 21, 2017
Earlier this month, Japanese automaker Mazda laid out its future powertrain strategy and dropped a massive announcement in the process.
Electric Cars are for Girls
MARCH 25, 2010
Me and my father are wanting to convert our Mazda truck into an EV, but we both have no idea as to what we are doing. My question is how do I know what
Green Car Congress
NOVEMBER 20, 2017
Mazda Motor will unveil an updated Mazda6 sedan (known as Mazda Atenza in Japan) at the Los Angeles Auto Show. The Mazda6 is the flagship of Mazda’s passenger car lineup. direct-injection turbocharged gasoline engine that made its debut in the Mazda CX-9 crossover SUV has been added to the engine lineup in North America and some other markets. The updated Mazda CX-5, which also adopts the same SKYACTIV-G 2.5
Green Car Reports
OCTOBER 6, 2017
At the end of September, Toyota and Mazda announced they would form a joint venture with parts maker Denso to design, test, and build components for a shared electric-car platform. Earlier interviews with Mazda indicate that the small Japanese maker will create its first all-electric model for volume production by putting a unique body on top of.
Green Cars News
MAY 16, 2012
Coming to the party fashionably late, the Mazda CX-5 is the latest contender coming into the bustling compact crossover segment; and for Mazda the CX-5 is the first new model to benefit from its comprehensive SKYACTIV development work. Mazda first drive Mazda CX-5 UK
Green Cars News
OCTOBER 28, 2016
If you want the latest and greatest SUV on the market that isn’t the new Volkswagen Tiguan, Mazda has shown the first teaser image of the upcoming CX-. Mazda CX-5
Green Car Congress
SEPTEMBER 8, 2017
With the announcement of its SKYACTIV-X engine ( earlier post ), Mazda claims to have developed a novel control system for HCCI combustion that extends the HCCI range out to a much larger percentage of the load map. —Kiyoshi Fujiwara, Mazda Director and Senior Managing Executive Officer.
Green Car Congress
NOVEMBER 22, 2013
At the Tokyo Motor Show, Mazda is showcasing the recently-released Mazda Axela (known as Mazda3 overseas) with a variety of engine types at the 2013 Tokyo Motor Show, including a CNG concept and hybrid variants. SKYACTIV-HYBRID, the Mazda hybrid system. Mazda hybrid system.
Green Cars News
JUNE 27, 2013
The third model in the Mazda line-up to feature SKYACTIV technology has been unveiled: in the form of the new Mazda3 (pictured). Latest News Green cars Mazda
Green Car Congress
OCTOBER 25, 2017
Featuring Mazda’s own Spark-Controlled Compression Ignition combustion method, the SKYACTIV-X engine represents the next step in Mazda’s quest to develop a gasoline engine with the ideal internal combustion mechanism.
Green Car Congress
MARCH 15, 2018
Mazda Motor Corporation, ELIIY Power Co., With this new project, Mazda, ELIIY Power and Ube Industries will combine their technical strengths to overcome such issues. and Ube Industries, Ltd. have agreed jointly to develop lithium-ion batteries for use in automobiles. The three companies will work together to develop durable, heat- and impact-resistant 12-Volt lithium-ion batteries as a viable replacement for lead-acid starter batteries in motor vehicles by 2021.
Green Car Congress
SEPTEMBER 28, 2017
Mazda Motor Corporation, Denso Corporation, and Toyota Motor Corporation will jointly develop basic structural technologies for electric vehicles.
Green Car Congress
AUGUST 4, 2017
Toyota Motor Corporation (Toyota) and Mazda Motor Corporation (Mazda) signed an agreement to enter a business and capital alliance, with the aim of further strengthening their partnership. In addition, together with the aim of advancing and strengthening their long-term collaboration, Toyota and Mazda agreed to a capital alliance arrangement that preserves independence and equality for both companies. Currently, Mazda is supplying a compact sedan to Toyota in North America.
DIY Electric Car
JULY 31, 2009
I have purchased a 1995 Mazda b 2300 small truck with the intent of converting it into an EV. Purchase price was $ 650.00
Green Car Congress
OCTOBER 10, 2017
Among the exhibits on its stand at the 2017 Tokyo Motor Show, Mazda Motor Corporation will unveil a new concept model powered by the recently announced SKYACTIV-X gasoline spark-controlled compression ignition (SPCCI) engine. With the SKYACTIV-X engine, Mazda claims to have developed a novel control system for HCCI combustion that extends the HCCI range out to a much larger percentage of the load map.
Green Cars News
JANUARY 17, 2014
Mazda’s new efficient Skyactiv technology is helping the brand grow its fleet market share, with sales increasing 84 per cent in the first nine months of the 2013/14 financial year (April and December). Mazda
Green Car Congress
OCTOBER 28, 2015
Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show. Although Mazda earlier put production of rotaries on hold, it continued R&D efforts in that area. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car powered by the next-generation SKYACTIV-R rotary engine.
Green Cars News
JUNE 15, 2017
At first glance you might not be able to tell, but the more time you spend with Mazda’s Tiguan-rivalling crossover, the mHonestly, this is a new car.
Green Car Congress
AUGUST 8, 2011
At a media workshop last week in Vancouver, Canada, Mazda engineers stepped through the highlights of the new SKYACTIV systems. Mazda hosted Green Car Congress at the event.). Mazda developed a new torque converter to resolve this conflict.
Green Cars News
AUGUST 8, 2011
will be familiar with the new petrol and diesel engines being introduced as part of Mazda’s SKYACTIV technology portfolio. Green cars Latest news mazda Mazda SKYACTIV-Body Mazda SKYACTIV-Drive Mazda SKYACTIV-MT new Mazda technology SKYACTIV technology SKYACTIV-ChassisRegular readers of TheGreenCarWebsite.co.uk However, as part of a media workshop the Japanese manufacturer has now offered more insight into the rest of its SKYACTIV technologies.
Green Car Congress
JANUARY 10, 2018
Mazda and Toyota have selected Huntsville, Alabama as the site of their new joint-venture manufacturing plant. The new plant will have the capacity to build 300,000 vehicles annually, with production split evenly between two lines for each company to produce Mazda’s crossover model that will be newly introduced to the North American market and the Toyota Corolla.
Green Car Congress
NOVEMBER 27, 2017
For the 2018 model year, the Mazda CX-5 version sold in the US will offer cylinder-deactivation technology, safety, and refinement updates at all trim levels. Mazda CX-5’s SKYACTIV-G 2.5 These changes are implemented to reduce the amount customers will spend on fuel, but no feature stands out more than Mazda’s segment-exclusive cylinder-deactivation technology in the SKYACTIV-G 2.5L
Green Cars News
AUGUST 6, 2013
The new Mazda Deep Orange 3 features a folded sheet metal process, that uses the same techniques used by practitioners of the paper-folding art to build its load-bearing structure, as patented by Industrial Origami. Mazda
Green Car Reports
JANUARY 18, 2018
In the Environmental Protection Agency's latest "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends" report, Mazda was named as the. Pick-ups and SUVs are rapidly taking over the American automotive landscape, but there's at least one measure in which it benefits an automaker to sell fewer of those vehicles.
Green Car Reports
NOVEMBER 30, 2016
Mazda may become the next automaker to commit to building an electric car, possibly one with a range-extending gasoline engine. That's the gist of numerous of conversations between journalists and Mazda executives at the recent Los Angeles Auto Show. Company officials said Mazda plans to launch an electric car in 2019, dangling hints that it may. Future Cars plug-in cars Battery Electric Vehicle (BEV) compliance car Range Extending
Green Cars News
OCTOBER 26, 2011
Having announced the introduction of the new SKYACTIV diesel Mazda CX-5, the Japanese carmaker has now set an ambitious target for diesel sales in its home country. According to Takashi Yamauchi, the president of Mazda, the company wants half of the domestic sales of the CX-5 to be of the diesel model. Green cars Latest news mazda diesel cars japan Mazda CX-5 Mazda diesel
Green Cars News
APRIL 22, 2012
The impressive fuel efficiency of Mazda’s SKYACTIV technology has earned recognition in high quarters – after five Mazda engineers received the Japan Society of Mechanical Engineers Medal. Green cars Latest news Mazda green cars Mazda SkyActiv SKYACTIVThe medals are handed out each year as recognition for the best research papers in various fields. They are presented in the hope of encouraging research activities and [.].
Green Car Congress
MAY 10, 2015
The Nikkei reports that Toyota Motor and Mazda Motor are negotiating a partnership on eco-friendly technology. According to the report, Toyota will supply fuel cell and plug-in-hybrid technology, while Mazda will offer its Skyactiv technologies. The two have partnered before; Toyota provided hybrid technology to Mazda in 2010, and in 2012, Mazda agreed to supply subcompact cars to Toyota.
Green Car Reports
APRIL 6, 2017
Recent patent filings suggest Mazda’s next Wankel engine will equip a battery-powered car, not a rear-wheel drive heir to emblematic sports coupes like its RX-7 and RX-8. Mazda has invested more time and money into the rotary engine than any other automaker, so executives are reluctant to let it fade away into history.
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