BMW 1 series is going electric as an affordable EV for younger buyers
Baua Electric
JUNE 20, 2024
The BMW 1 Series will be transformed into an affordable electric car as the brand looks to attract younger buyers. Head of product and brand management, Bernd Koerber, told AutoCar that BMW wants to “connect with the younger generation” and expand in all markets. “Of BMW’s compact class is going electric.
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