Ford promises more affordable EVs as it loses money on them
Baua Electric
APRIL 26, 2024
In its quarterly earnings call this week, Ford reported significant losses on EVs—but still promised lower-priced models. As reported by CNN , Ford said its EV unit lost $1.3 Sales were down 20% from a year earlier, but revenue was down 84%, something Ford attributed to industry-wide EV price cuts.
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