Mazda and Isuzu enter pick-up truck collaboration agreement
Green Car Congress
JULY 11, 2016
Mazda Motor Corporation and Isuzu Motors Limited have reached a basic agreement on next-generation pick-up truck collaboration, under which Isuzu will produce next-generation pick-up trucks for Mazda, based on Isuzu’s pick-up truck model, for sale worldwide, with the exception of North America. The partners said that the deal will allow Isuzu to enhance its product competitiveness and Mazda to strengthen its product line-up and maintain own-brand market coverage.