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Land Rover As We Know It Is Going Away - Sort Of

The Truth About Cars

Jaguar Land Rover recently announced that it would rebrand itself as JLR and that Land Rover as we know it is going away.& & The brand’s iconic luxury off-roaders aren’t going away, just the Land Rover name. We don’t know how many dealers will ultimately give up Jag in the U.S.,

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Most powerful Land Rover Defender Octa to debut this year

Baua Electric

The Land Rover Defender Octa will be the new top-spec model in the off-roader’s lineup and will get the new JLR logo as well Land Rover has announced it will be unveiling the new Defender Octa later this year, making it the most powerful version of the off-roader and also the first offering to wear the ‘JLR’ badge.

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GE Capital to Provide Up to £170m to Jaguar Land Rover

Green Car Congress

GE Capital signed an agreement with Jaguar Land Rover (JLR), the UK-based subsidiary of Indian group Tata Motors, to provide a working capital facility of up to £170 million (US$286 million), available for a five-year term.

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Land Rover bringing two diesel SUVs to N. America; 32% better combined fuel economy, up to 28 mpg on highway; LEV 3

Green Car Congress

Land Rover will offer the option of diesel powertrains in two 2016 model year luxury SUVs: the Range Rover and Range Rover Sport. The Range Rover Td6 and Range Rover Sport Td6 SUVs will deliver 25 mpg (9.4 The fuel filler neck on diesel Land Rover vehicles is fitted with a misfueling protection device.

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Opinion: Subbrands Are A Marketing Failure

The Truth About Cars

The most recent one to make this sort of shift -- Land Rover. Put aside, for a second, that Land Rover is retiring , at least for now, a recognizable brand name that presumably has a lot of brand equity. Heck, Land Rover was already confusing with the "Land Rover Range Rover" nomenclature.

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Is Jaguar Inches Away from Death's Door?

The Truth About Cars

Recent posts on social media claim to feature a letter from a Jaguar dealer that tells an owner of the brand’s demise. The Facebook post that started the discussion landed on The Car Guys group. Their plan is for low volume production in the future that doesn’t fully support the existing dealer network.”

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Kelley Blue Book: New-vehicle prices hit record high in November; average new EV price $65,041

Green Car Congress

Porsche and Land Rover showed the most price strength in the luxury market, transacting between 2% to 6.4% Cox Automotive Dealer Sentiment Index. At 43, the current market index is below the threshold of 50, indicating that more dealers view the current auto market as weak than strong. above sticker price last month.

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