Ford to expand aggressively in Middle East & Africa; at least 25 new vehicles by 2016
Green Car Congress
JULY 17, 2014
Ford Motor Company announced an aggressive product acceleration in its newest business unit, Middle East & Africa, leveraging the company’s One Ford global portfolio and targeting opportunities for growth in small, mid-size and large vehicle segments. During a special “Go Further” event in Johannesburg attended by 1,000 employees, Ford dealers, suppliers, government officials, and media, Ford pledged to launch at least 25 new vehicles by 2016 to Middle East & Africa.