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Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. The current EV market is changing and moving towards more affordable electric vehicles.

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Tesla led the EV market closer to ICE price parity in 2023: Cox

Teslarati

Sticker prices on electric vehicles (EVs) continued to trend downward in 2023 toward price parity with gas cars, as led by price cuts from market leader Tesla. The data shows that the average sticker price of a Tesla dropped throughout the year to reach $50,051 in December.

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Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E , last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. Even with the price cuts, the Mach-E’s turn rate reached 33%. billion last year.

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Is Hyundai’s IONIQ 6 the ultimate EV? Fast charging, long-range, and affordable price

Baua Electric

According to a new report, the Hyundai IONIQ 6 is the only EV on the market offering fast charging in under 20 minutes, over 350 miles range, and at an affordable starting price. And you get all of this starting at an affordable starting price of as little as $38,650. 361 $43,656 SEL RWD 77.4 305 $46,365 Limited RWD 77.4

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How Some Dealerships Are Handling Tesla’s Price Cuts

CleanTechnica EVs

automotive dealerships are still grappling with electric vehicle prices and inventory, following market leader Tesla’s many price reductions throughout the year.

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Ford cutting price of F-150 Lightning by up to almost $10k

Green Car Congress

Ford is cutting the prices on its entire F150 Lightning electric pickup truck lineup, with reductions ranging from $9,979 for the Pro to $6,079 for the top-of-the-line Platinum Extended Range. Customers will now have greater availability of their built-to-order truck as early as October at an MSRP closer to initial Lightning pricing.

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Ford Slashed the Mach-E's Price Tag and Saw an Immediate Uptick in Sales

The Truth About Cars

One factor that is coming into clear focus is pricing, as Ford recently found out with the Mustang Mach-E. In response to flagging demand, the automaker cut prices on the electric SUV and has seen an uptick in sales as a result, showing that cost remains a significant hurdle for many prospective buyers.

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