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Ford wants dealers to match Tesla’s lower selling prices

Teslarati

Ford Motor Company has a tough challenge for its dealers selling electric vehicles. The automaker wants its dealers to match Tesla’s lower selling prices, according to a report from Reuters. Ford told Reuters that it was “excited to meet next week with our North America dealers to grow and win together.”

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Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. The recent change gives dealers more flexibility with their EV offerings.

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Elon Musk comments on Tesla’s pricing strategy following cuts

Teslarati

Tesla has dropped the prices of its electric vehicles (EVs) and its Full Self-Driving (FSD) software over the past few weeks, reigniting larger discussions about the automaker’s overall pricing strategy. “Subscription price will go up once we release FSD. . We are raising Model Y prices.

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China auto price war: BMW dealers offer discounts of up to $14,360 for i3

CN EV Post

A rare price stampede is taking place in the Chinese auto market. Image from BMW China Weibo) As a large number of car companies in China are offering huge subsidies or price cuts, BMW is offering more than 100,000 yuan ($14,360) off its all-electric model, the i3, according to local media.

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Ford CEO wants to compete with Tesla, will meet with dealers to lower EV prices

Electrek

Ford is not backing down from a showdown with Tesla as the EV race heats up. According to a new report, Ford’s CEO Jim Farley will meet with dealers next week in a bid to lower the price of its electric vehicles to compete with Tesla.

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Tesla led the EV market closer to ICE price parity in 2023: Cox

Teslarati

Sticker prices on electric vehicles (EVs) continued to trend downward in 2023 toward price parity with gas cars, as led by price cuts from market leader Tesla. The data shows that the average sticker price of a Tesla dropped throughout the year to reach $50,051 in December.

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Tesla direct to consumer sales bleed dealers of profit in California

Teslarati

A new report finds that Tesla accounted for roughly $700,000 in lost gross profit per dealer in California during 2022. Reliant on the dealership model , Tesla has proved that legacy automakers are less profitable and slower to react to market trends. Specifically, the 193,707 D2C EV sales, of which 97.1%

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