Abandoned History: The Apple Electric Car Project, Rest in Peace (2014-2024)
The Truth About Cars
FEBRUARY 29, 2024
Let’s start at the beginning, in 2014. In the latter portion of 2014 the project was approved by CEO Tim Cook. Wealthy investors, market analysts, and board members were all behind Apple’s development of an autonomous EV. They considered it a natural evolution in an all-new market where the company could assert its dominance.
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