How the IBM PC Won, Then Lost, the Personal Computer Market
Cars That Think
JULY 21, 2021
As such, IBM had a greater effect on the PC's acceptance than did Apple, Compaq , Dell , and even Microsoft. Here, Steve Jobs introduced the Apple II, with a price tag of US $1,298 (about $5,800 today), while rival Commodore unveiled its PET. That meant Microsoft retained the rights to the operating system.
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