article thumbnail

Auto industry spent less on advertising in 2022; Tesla already spends $0

Teslarati

Although Tesla spends $0, the decline in ad spending could be an indicator of troubles for an industry trying to compete with Tesla’s EV lead. Reuters reported that the auto industry’s ad spending fell to $4.8 billion between January and July 2022 or 4% year-on-year. Compared with the same period in 2019 ($5.50

article thumbnail

ISU study finds large potential for biobased materials in auto industry, but with challenges

Green Car Congress

A study by researchers at Iowa State University has determined that the automotive industry has a very large potential to utilize biobased materials. However, they noted, there are also many challenges associated with the use of biobased parts in the auto industry. Cost to manufacture is one of the main considerations.

article thumbnail

New Ipsos study on autonomous driving finds most Americans simply enjoy the act of driving their vehicle

Green Car Congress

Ipsos, the global research and insights organization, explored consumer thoughts in its third annual Global Mobility Navigator Syndicated Study. The study comprises three modules, with the first focusing on Autonomous Driving. The auto industry is also battling an awareness issue with the new technology.

Vehicles 191
article thumbnail

Toyota unveils Driver Awareness Research Vehicle

Green Car Congress

Toyota used the Los Angeles Auto Show as the forum at which to unveil a Driver Awareness Research Vehicle (DAR-V). By addressing these critical daily priorities before even setting foot in the vehicle, a driver potentially has more mental bandwidth to focus on driving, Toyota suggests. Click to enlarge.

Toyota 239
article thumbnail

Toyota will introduce FT-Bh hybrid city car concept in Geneva

Green Car Congress

Toyota will stage the world debut of the FT-Bh concept, an ultra-lightweight, full hybrid city car study, designed to achieve low emissions within an economically viable production framework, at the Geneva Motor Show.

Concept 199
article thumbnail

Auto Industry Backs Additional Funding for Research into Impacts of Mid-Level Ethanol Blends

Green Car Congress

The auto industry in principle is not opposed to the introduction of such mid-level blends (i.e., The Group estimates that $17 million beyond existing allocations will be needed to successfully complete vehicle studies that will provide much needed data for evaluating the effects of adding more ethanol to base fuels.

article thumbnail

ACEA study finds cost still strong deterrent for EV uptake across Europe; calls for “realistic” targets recognizing affordability

Green Car Congress

A new study by the European Automobile Manufacturers’ Association (ACEA) finds that the affordability of electric cars remains a strong deterrent for customers across the EU, along with lack of infrastructure and lack of investment in infrastructure. The auto industry is eager to move as fast as it can towards zero-emission vehicles.