IHS Markit: brand loyalty among US auto consumers drops to six-year low, body style loyalty still strong
Green Car Congress
AUGUST 28, 2021
While consumers are changing brands, body style loyalty remains strong, increasing slightly. National overall body style loyalty rose 1.1 The three dominant body styles—sedan, pickup, and sport utility—all experienced loyalty improvements, with sedan up 2.4 two years ago. percentage points.
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