More Informed Car Buyers Don't Need Salesmen, But 'Facilitators'
Green Car Reports
APRIL 27, 2015
Car buyers today have far more information than they did just 15 years ago, and they're using it. They can find some information on dealer invoice prices--though not necessarily all the various incentives that particular dealer may have. Google says that three-quarters of all auto shoppers now do hours of research before they ever visit a dealer.