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Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. Ford’s new MSRP rules apply to the Mustang Mach-E, Ford F-150 Lightning, and E-Transit.

Dealers 102
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Tesla price cuts spur dealer discounts and manufacturer incentives on other EVs

Electrek

When one carmaker controls over 60% of the EV market, any price changes can reverberate through the industry. In this case, Tesla’s steep price cuts combined with gaining access to federal tax credits have sent shockwaves through the industry.

Dealers 74
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Elon Musk comments on Tesla’s pricing strategy following cuts

Teslarati

Tesla has dropped the prices of its electric vehicles (EVs) and its Full Self-Driving (FSD) software over the past few weeks, reigniting larger discussions about the automaker’s overall pricing strategy. “Subscription price will go up once we release FSD. . “Subscription price will go up once we release FSD.

Price 122
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Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed

The Truth About Cars

Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. However, the latest from the North American Dealers Association (NADA) meeting makes it sound like the relationship may still be dicey. This isn’t exclusively a Ford problem, however.

Dealers 87
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Kia EV9 markups, Scout builds out, lack of EV experience: Today’s Car News

Green Car Reports

Scout starts building its EV manufacturing home. Kia dealers are at it again, marking up the EV9 electric SUV by $7,000 or more, despite efforts from Kia to reel in price gouging earlier in the year. Many Americans still have no experience with EVs. And how much more than MSRP would you pay for a Kia EV9?

Kia 134
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Having Trouble With High Dealer Prices? Don’t Be Afraid To Reach Out To The Manufacturer!

CleanTechnica EVs

One thing I’ve been reading about a lot on social media the last couple of years is dealers taking big advantage of new products and then later supply issues. When there are more customers and fewer cars, dealers end up in a position to sometimes charge whatever they want, and legally there’s little in their […].

Dealers 95
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Ford Slashed the Mach-E's Price Tag and Saw an Immediate Uptick in Sales

The Truth About Cars

One factor that is coming into clear focus is pricing, as Ford recently found out with the Mustang Mach-E. In response to flagging demand, the automaker cut prices on the electric SUV and has seen an uptick in sales as a result, showing that cost remains a significant hurdle for many prospective buyers.

Ford 106