article thumbnail

Land Rover As We Know It Is Going Away - Sort Of

The Truth About Cars

Jaguar Land Rover recently announced that it would rebrand itself as JLR and that Land Rover as we know it is going away.& & The brand’s iconic luxury off-roaders aren’t going away, just the Land Rover name. We don’t know how many dealers will ultimately give up Jag in the U.S.,

article thumbnail

Most powerful Land Rover Defender Octa to debut this year

Baua Electric

By: Sameer Fayaz Contractor | Updated on: 27 Mar 2024, 09:02 AM The Defender Octa will be the most powerful version of the off-roader and also the first offering to wear the new JLR badge. The new Defender Octa is the first step in the same direction. More details on the Defender Octa should be available in the following weeks.

article thumbnail

News: 2022 Range Rover Lineup Previewed

Clean Fleet Report

The wow factor doesn’t end with sumptuous leather and wood, as in 2023 there will be a plug-in hybrid version, to be followed by an all-electric Range Rover in 2024. But the news doesn’t end there. 2022 Range Rover. Infotainment central for Range Rover. Observations: 2023 Range Rover. Powertrains.

article thumbnail

Is Jaguar Inches Away from Death's Door?

The Truth About Cars

Recent posts on social media claim to feature a letter from a Jaguar dealer that tells an owner of the brand’s demise. The Facebook post that started the discussion landed on The Car Guys group. Their plan is for low volume production in the future that doesn’t fully support the existing dealer network.”

article thumbnail

Opinion: Subbrands Are A Marketing Failure

The Truth About Cars

The most recent one to make this sort of shift -- Land Rover. Put aside, for a second, that Land Rover is retiring , at least for now, a recognizable brand name that presumably has a lot of brand equity. Heck, Land Rover was already confusing with the "Land Rover Range Rover" nomenclature.

article thumbnail

Report: EV Electra aims to make Swedish-engineered Emily GT in Italy

Baua Electric

In separate LinkedIn post, Mohammad said the startup is already moving on to choosing dealers, and expects to begin delivering at least one of these proposed models in August 2024. Protean just this past week also showed a Land Rover Defender EV conversion taking advantage of the tech as part of weight-saving measures.

Italy 52
article thumbnail

Renault-FCA deal off; BMW and Jaguar plug in together; help for old Volvos: Today's Car News

Green Car Reports

BMW teams up with Jaguar Land Rover on electric cars. Karma spreads its dealer network. Fiat Chrysler rescinds its offer to Renault. And a hydrogen shortage is gripping Northern California fuel-cell drivers. All this and more on Green Car Reports.