Rivian design boss shares how R2 builds off R1S and R1T at a lower price
Baua Electric
APRIL 24, 2024
How does Rivian plan to keep its rugged luxury feel at a lower price? Rivian R2 design challenges present unique opportunity In less than 24 hours after revealing the smaller, more affordable R2, Rivian’s CEO RJ Scaringe said the new electric SUV earned over 68,000 reservations. The company’s design boss explains.
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