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Ford asks suppliers for ideas to cut EV costs in an all-win-or-lose push for profitability

Electrek

Ford is putting “everything on the table” to keep up with Tesla and fast-rising Chinese EV makers like BYD. In a new memo, Ford asked suppliers about ideas to cut EV costs after its Model e unit continued to bleed billions in Q1.

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Ford asks suppliers for ideas to cut EV costs in an all-win-or-lose push for profitability

Baua Electric

Ford is putting “everything on the table” to keep up with Tesla and fast-rising Chinese EV makers like BYD. In a new memo, Ford asked suppliers about ideas to cut EV costs after its Model e unit continued to bleed billions in Q1. Like many rivals, Ford introduced significant price reductions to keep up with Tesla’s price cuts.

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Ford’s latest F-150 Lightning frunk idea would make it the ultimate work truck

Electrek

The F-150 Lightning is already the smartest truck Ford has ever built, but the company wants to make it even more functional. Ford’s latest idea for the Lightning frunk could make it the best work (or tailgating) truck, too.

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Ford backtracks on BEV commitments in Europe and may sell ICE models beyond 2030

Electrek

Ford Europe is reportedly flirting with the idea of adjusting its electrification strategy in the region as BEV sales have been slow to take off. Originally, the European arm of Ford Motor Company said it would only sell battery-electric models by 2030, but that commitment could soon change.

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Ford CEO On Mustang Mach-E vs. Tesla Model S Plaid Drag Race: “A Good Idea”

CleanTechnica EVs

Ford’s CEO, Jim Farley, agreed that having a drag race with Tesla is a good idea — the Mustang Mach-E vs the new Tesla Plaid Model S. Oh, this would be fun and exciting to watch if this happened. Having been in the Model S Plaid and experiencing that acceleration — and, well, just looking […].

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QUT, Ford researchers find way to tell autonomous vehicle which cameras to use when navigating

Green Car Congress

Queensland University of Technology (QUT) robotics researchers working with Ford Motor Company have found a way to tell an autonomous vehicle which cameras to use when navigating. The key idea here is to learn which cameras to use at different locations in the world, based on previous experience at that location.

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Ford Slides Retro Gauges into Mustang, Should Do F-150 Next

The Truth About Cars

Sure, the whole so-called Calm Screen from Hackett-era products at Ford was a fine idea – but not without supplementary options from which to choose. Fortunately, someone at Ford finally plowed through the red tape and infused the new Mustang with entertaining choices. Give us a call, Ford. We’ve a ton more ideas.

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