Why Tesla competitors will need more than affordability to take EV pioneer’s crown
Teslarati
MARCH 18, 2023
Unfortunately, the angle that these car companies have come up with is, “If it’s cheaper than a Tesla, then people will buy it.” ” But there’s a reason the 2023 Nissan Versa, which is priced at $15,730, isn’t the most popular car in the world: consumers want more than a nice, low price tag.
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