The Truth About Cars

APRIL 25, 2024

Ford hasn’t had the best luck with profitability on its electric vehicle business, but the automaker is not shying away from aiming at the cheaper end of the EV spectrum. At the same time, it’s unclear how Ford plans to reach profitability with cheaper vehicles, as it’s slowed investments in new factories and other related areas.

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The Truth About Cars

FEBRUARY 26, 2024

Ford has stopped shipments of the 2024 F-150 Lightning, but not because there isn’t demand for the electric truck. The automaker said it stopped deliveries on February 9 to conduct quality inspections, but production is still rolling at the automaker’s Rouge Electric Vehicle Center. Image: Ford] Become a TTAC insider.

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The Truth About Cars

MAY 9, 2024

Ford recently backed off its goal to convert 100 percent of its sales to electrics on the Old Continent, noting that it would follow buyer demand and produce more hybrids or PHEVs. The Puma Gen-E will also land later this year, and Ford has been selling electric Transit vans in Turkey.

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The Truth About Cars

MAY 1, 2024

Ford has announced its new dealership training platform for the United States , noting that it will utilize artificial intelligence to better familiarize sales teams with product knowledge, corporate history, while likewise making them better at engaging with customers. Ford said the system was powered by Microsoft Copilot and GPT.

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The Truth About Cars

APRIL 16, 2024

Following a nine-week hold on F-150 Lightning allocations to dealers, Ford has announced it will be resuming shipments. Despite stalling deliveries of the all-electric F-150 pickup, your author has noticed there still seemed to be a more-than-healthy number of trucks sitting around on nearby Ford lots.

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The Truth About Cars

MARCH 13, 2024

Ford has trademarked an interesting name from its back catalog. Oval has filed trademarks for "RS200" and "Ford RS200" within the European Union Intellectual Property Office, according to our sister publication. Ford may not have any formal plans for the RS200, tragic as that would be. Images: Ford Motor Co.]

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The Truth About Cars

FEBRUARY 15, 2024

Ford is said to be in early stages of dumping parking assistance features on future models because drivers aren’t using the feature enough. However, the computer-guided parallel parking feature is supposedly not going to be appearing in future models as a way to help the automaker cut production costs. Image: Ford Motor Co.]

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The Truth About Cars

MAY 16, 2024

Ford has reported significant losses on its EV business, and a letter obtained by Crain’s Detroit Business/Automotive News shows that the automaker is looking to cut costs with its suppliers. To be fair to Ford, it’s far from the only automaker slashing costs.

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The Truth About Cars

NOVEMBER 20, 2023

While the United Auto Workers’ contract seems to be a done deal for all three Detroit-based automakers, Ford is the only brand that’s issued any formal statements on ratification thus far. Ford wanted to make sure readers understand it believes all the things they do, and always has, without getting too specific into exactly what that means.

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The Truth About Cars

APRIL 19, 2024

Sure, the whole so-called Calm Screen from Hackett-era products at Ford was a fine idea – but not without supplementary options from which to choose. Fortunately, someone at Ford finally plowed through the red tape and infused the new Mustang with entertaining choices. Give us a call, Ford. We’ve a ton more ideas.

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The Truth About Cars

OCTOBER 27, 2023

Ford and the UAW have reached a tentative agreement that will end the strike at some locations, but the automaker is looking at lower profits and a challenging road ahead with electrification. Ford said it would delay some of the planned EV investments after seeing less demand and more price pressure than expected. It lost $1.3

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The Truth About Cars

MARCH 28, 2024

Ford took a victory lap this week after realizing the Mustang is now the only traditional front-engine, rear-drive, V8-powered American sports coupe that’s still available after 60 years on the market. But it’s likely that Ford will be learning as much about its customers as it will be educating them about future products.

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The Truth About Cars

MARCH 19, 2024

A few weeks ago, Ford announced that it had created an internal skunkworks team to focus on affordable EVs and a new platform to underpin them. Ford is also expected to build an EV for ridesharing services, and Bloomberg reported that Ford has fewer than 100 people working on the project. Image: Ford] Become a& TTAC insider.

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The Truth About Cars

JUNE 27, 2023

The screenshot posted to the forum states that deliveries to that specific Ford dealer are scheduled by July 10 and notes that the car is currently in production.& & If it’s legitimate, the text message indicates that Ford isn’t too far off its initial projections of Jue deliveries for the car.

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The Truth About Cars

FEBRUARY 8, 2024

Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. The point was to create a conversation between the automaker and dealerships that have grown annoyed with some of the changes Ford has been asking them to make.

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The Truth About Cars

MAY 15, 2024

We’ve been hearing about the Chevy Silverado EV for what seems like forever, but the first mainstream models have finally entered production. The automaker is building the top RST version of the truck at its Detroit-Hamtramck plant, where it also makes the basic Work Truck (WT) configuration. Image: Chevrolet] Become a& TTAC& insider.

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The Truth About Cars

MAY 26, 2023

Customers who had thrown down money to reserve a new Ford Mustang have been playing a waiting game in recent months, with the Blue Oval pushing production back in April and again earlier this month. The last thing Ford wants is for their high-performance superstar to start blowing engines or fritzing out on the way to the track.

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The Truth About Cars

DECEMBER 7, 2023

The Ford Mustang Mach-E is one of them, as it may lose the partial credit it currently qualifies for. Ford acknowledged as much, noting that the model on sale now is unlikely to qualify. Just a couple of years ago, Ford said it planned to triple Mach-E production, and we’re now hearing that it will cut output.

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The Truth About Cars

MAY 5, 2023

Ford Motor Company is tweaking plans in China and seeking to turn around financial losses after five years of lackluster sales within the region. The new strategy will be focused on exporting to other countries, commercial product, and reinforcing the necessary supply chain for all-electric vehicles. Some brands (e.g.

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The Truth About Cars

JULY 10, 2023

Ford has invested billions in its electrification efforts, but the automaker might not see a return on that money for quite some time. Ford reported second-quarter sales growth of 9.9 At the same time, Ford’s EV sales declined by 2.8 If EVs aren’t driving Ford sales, what is? Though Ford truck sales jumped 26.2

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The Truth About Cars

MAY 1, 2023

Anyone blessed with the gift of reading comprehension has noticed an influx of stories about Ford and its recent quality control issues. Ford apparently spent over $4 billion (with a ‘b’) on warranty claims last year – which is at least one metric in which they beat General Motors, though probably not a crown they desired to earn.

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The Truth About Cars

NOVEMBER 21, 2023

Ford has said it will restart construction on the electric vehicle battery facility it’s building in Marshall, Michigan, after pausing work when the UAW strike kicked off a couple months ago. From Ford: While we remain bullish on our long-term strategy for electric vehicles, we are re-timing and resizing some investments.

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The Truth About Cars

JULY 17, 2023

Ford made big news when it announced the F-150 Lightning Pro and its sub-$40,000 price tag, but the automaker didn’t leave its entry-level electric truck at that price for long. Inventory and supply chain shortages and production delays caused it to raise the truck's price almost immediately, and it has been selling for top dollar since.

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The Truth About Cars

DECEMBER 6, 2023

And, as we all know, car companies tend to trademark both names and product ideas all the time – few of which ever see the light of day. And it’s not like Ford is afraid to court controversy with naming conventions – look at the ire they raised with the Mustang Mach-E. Image: Ford] Become a& TTAC insider.

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The Truth About Cars

APRIL 28, 2023

A year after its release, the Ford F-150 Lightning remains one of the most elusive new vehicles, and wait times for factory orders extend to a year for some configurations. Despite that, Ford’s pushed into new markets with the truck, announcing recently that it would begin selling the Lightning in Norway.

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The Truth About Cars

JULY 14, 2023

The Ford Mustang Mach-E is many things, but its crossover body has meant that it isn’t the performance stalwart that its namesake gas counterpart has been for decades. The Mach-E GT took a significant step in the right direction, and Ford recently showed off another performance variant at the Goodwood Festival of Speed.&

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The Truth About Cars

AUGUST 17, 2023

But the Ford is also supposed to have truly enviable off-road chops and begins implementing some of the best tools for the job with the Black Diamond trim. In addition to eliminating the base trim, Ford is raising prices across the board. Images: Ford Motor Co.] The Bronco Raptor undertook the largest pricing increase by far.

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The Truth About Cars

APRIL 26, 2024

Battery production capacity will reach 36 GWh, and the facilities are scheduled to be online in 2028. Its cautious approach, which, along with Toyota’s, was criticized for being too slow, is now proving prescient, as it’s avoided the somewhat embarrassing course corrections needed from Ford, GM, and others. and Canadian markets.

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The Truth About Cars

APRIL 19, 2023

If you’re the kind of person that wants to make a strong impression on the neighborhood and are less than concerned whether it’s good or bad, Ford is offering 2024 model year Mustangs with a key fob that lets the holder remotely rev up the engine. Ford released a video showcasing the product to aid with marketing if you’re interested.

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The Truth About Cars

MAY 24, 2023

Ford CEO Jim Farley took to social media on Tuesday to announce that the automaker is reversing a decision to remove AM radio from its vehicles. We’ve decided to include it on all 2024 Ford and Lincoln vehicles,” Farley stated on Twitter and LinkedIn. Edward Markey, D-Mass.,

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Teslarati

FEBRUARY 17, 2022

Ford and Volvo have partnered with Redwood Materials for pathways for end-of-life electric vehicle batteries. The program will start in Redwood’s home state of California, the company said in a blog. Ford and Volvo are the first two automakers to join the program.

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The Truth About Cars

JULY 17, 2023

The Tesla Cybertruck has finally made it to production, but hopeful buyers shouldn’t be jumping for joy just yet. The company has already confirmed that volume production won’t start until 2024, and if a new Twitter rumor is correct, the truck will only be available in one battery variant at launch.

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The Truth About Cars

NOVEMBER 30, 2023

Automakers have pumped billions into EV development and production, but it will take even more work and money for them to reach the market share goals laid out by the companies. At the same time, CEO Mary Barra said that GM is looking to boost production in 2024 using software and automation.

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The Truth About Cars

MAY 10, 2023

With Ford having debuted the global version of the midsize Ranger pickup in 2021, the only question was what kind of changes would be made for the American market. However, Ford also invited us out to take a gander at the new Ranger and Ranger Raptor (more on that later) last week, and we wanted to give you a deeper dive here.

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The Truth About Cars

OCTOBER 19, 2023

It looks like the Ford Explorer and Lincoln Aviator are dumping their hybrid trims for the 2024 model year. While the company’s reasoning isn’t entirely clear, Car and Driver reported the Blue Oval had cited high demand for the hybrid version of the Explorer-based Police Interceptor Utility, along with demand for other Ford hybrids.

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The Truth About Cars

JULY 20, 2023

It’s no secret that the Dodge Challenger and Charger as we know them are going away, but learning that production is ending at the end of July really brings the point home. & Orders may be closing, but production will run through the end of the year. Image: Dodge] Become a& TTAC& insider.

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The Truth About Cars

AUGUST 3, 2023

While demands were initially left vague, the UAW has since shared a series of specific proposals to be brought forward during contract negotiations with Ford, General Motors, and Stellantis. A few have even dabbled in 10-hour work days that result in a third day off per week to maximize productivity without having to spend more on labor.

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