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Ford CEO Farley Again Promises Profitable, Affordable EVs for the Masses

The Truth About Cars

Ford loses more than six figures on every EV that it sells, but that hasn’t tempered CEO Jim Farley’s ambitions. Speaking with Yahoo Finance , Farley said his company aims to develop affordable EVs that compete with the rising tide of Chinese models. Images: Ford] Become a& TTAC& insider.

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Ford Plans Affordable EV Models and Promises Profitability

The Truth About Cars

Ford hasn’t had the best luck with profitability on its electric vehicle business, but the automaker is not shying away from aiming at the cheaper end of the EV spectrum. At the same time, it’s unclear how Ford plans to reach profitability with cheaper vehicles, as it’s slowed investments in new factories and other related areas.

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Report: Ford's EV Skunkworks Team to Create Three Affordable Electric Models

The Truth About Cars

A few weeks ago, Ford announced that it had created an internal skunkworks team to focus on affordable EVs and a new platform to underpin them. Ford is also expected to build an EV for ridesharing services, and Bloomberg reported that Ford has fewer than 100 people working on the project. All automakers in the U.S.

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Ford Has Paused F-150 Lightning Shipments

The Truth About Cars

Ford has stopped shipments of the 2024 F-150 Lightning, but not because there isn’t demand for the electric truck. The automaker said it stopped deliveries on February 9 to conduct quality inspections, but production is still rolling at the automaker’s Rouge Electric Vehicle Center. Image: Ford] Become a TTAC insider.

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Ford Trademarks 'RS200' Name in Europe

The Truth About Cars

Ford has trademarked an interesting name from its back catalog. Oval has filed trademarks for "RS200" and "Ford RS200" within the European Union Intellectual Property Office, according to our sister publication. Ford may not have any formal plans for the RS200, tragic as that would be. Images: Ford Motor Co.]

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Ford's EV Business is Becoming a Real Drag

The Truth About Cars

Ford and the UAW have reached a tentative agreement that will end the strike at some locations, but the automaker is looking at lower profits and a challenging road ahead with electrification. Ford said it would delay some of the planned EV investments after seeing less demand and more price pressure than expected. It lost $1.3

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The Chevrolet Silverado EV RST is Now in Production

The Truth About Cars

We’ve been hearing about the Chevy Silverado EV for what seems like forever, but the first mainstream models have finally entered production. It promises more affordable variants, though it and other companies have never really hit the target when it comes to pricing. Image: Chevrolet] Become a& TTAC& insider.