Hyundai taps ex-Porsche, Apple Car exec to bolster performance as it transitions to EVs
Baua Electric
MAY 28, 2024
Hyundai is bringing on ex-Porsche and Apple exec Manfred Harrer to lead the development of its new luxury Genesis Magma brand. The appointment is expected to help accelerate Hyundai Motor’s (including Kia’s) transition to electric with “top-tier” EV leadership. It could rival larger electric SUVs like the Rivian R1S and Kia’s EV9.
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