How the financing arm helped Mercedes Benz crack the Indian luxury market | Autocar Professional
Baua Electric
JUNE 9, 2024
This is the problem that Mercedes-Benz faced in India — a notoriously value conscious market. Sissing compares the cost of owning an entry-level Mercedes Benz having a cup of Starbucks coffee every day. Maintenance, extended warranty and insurance are all additional. So, it is still affordable, including maintenance.
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