Ford asks suppliers for ideas to cut EV costs in an all-win-or-lose push for profitability
Baua Electric
MAY 16, 2024
In a new memo, Ford asked suppliers about ideas to cut EV costs after its Model e unit continued to bleed billions in Q1. Ford’s Mustang Mach-E was the second best-selling electric SUV last quarter, behind Tesla’s Model Y, with 9,589 units sold. Although the move has helped boost demand, it’s also costly. That’s up 77% over Q1 2023.
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