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Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. A Ford spokesperson confirmed the change and shared that it was in effect on January 1, 2024.

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Ford to increase production of Mustang Mach-E in 2023, cut prices across the board

Green Car Congress

With its new EV supply chain coming online, Ford says it is significantly increasing production of the Mustang Mach-E this year to help reduce customer wait times and to take advantage of streamlined costs to reduce prices across the board, making Mustang Mach-E even more accessible to customers and keeping it competitive in the marketplace.

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Ford Launches New Dealer Training Program With A.I. Integration

The Truth About Cars

Ford has announced its new dealership training platform for the United States , noting that it will utilize artificial intelligence to better familiarize sales teams with product knowledge, corporate history, while likewise making them better at engaging with customers. Ford said the system was powered by Microsoft Copilot and GPT.

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Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed

The Truth About Cars

Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. The point was to create a conversation between the automaker and dealerships that have grown annoyed with some of the changes Ford has been asking them to make.

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Ford asks dealers to pause EV investments with changes to its EV program coming

Baua Electric

With changes to its EV certification program coming soon, Ford is asking dealers to pause investments. Ford plans to update dealers on new changes amid a “rapidly changing EV market.” Ford spokesperson Marty Gunsberg confirmed this past December that several dealers have opted out of the program.

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Ford enables all dealers to sell EVs, bringing +90% of Americans within reach

Baua Electric

As Ford looks to grow its Model e EV business, the company believes its dealer network can be a significant asset. Ford announced Thursday it’s enabling all dealers to sell EVs, meaning 90% of Americans will live within 25 miles of a Ford dealership that sells electric vehicles.

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Ford reduces F-150 Lightning production to boost gas vehicle output

Teslarati

Ford is shifting its production strategy toward two gas vehicles, with the automaker this week reiterating plans to reduce production of its F-150 Lightning electric pickup. Last month, Ford initially announced its plans to cut F-150 Lightning production by around half.

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