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Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. A Ford spokesperson confirmed the change and shared that it was in effect on January 1, 2024.

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Ford Dealers & Ford Fund Invest $2 Million to Train Future Auto Techs

CleanTechnica EVs

DEARBORN, Michigan — Ford dealers and Ford Fund, the philanthropic arm of Ford Motor Company, are investing $2 million in. continued] The post Ford Dealers & Ford Fund Invest $2 Million to Train Future Auto Techs appeared first on CleanTechnica.

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2024 Ford F-150 Lightning Now Shipping To Dealers, Starting as Low as $62,995

Electric Cars Report

Online orders are open for the 2024 Ford F-150 Lightning trucks, now shipping from the Rouge Electric Vehicle Center. Ford’s patented heat pump system utilizes vapor injection in both heating and cooling […] The post 2024 Ford F-150 Lightning Now Shipping To Dealers, Starting as Low as $62,995 appeared first on Electric Cars Report.

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Ford loses nearly 400 participants from its EV dealer program

Electrek

After asking its dealers to join it “on an epic journey of sustainable expansion,” Ford revealed over two-thirds of its dealers joined almost a year ago. However, close to 400 dealers have dropped out of the program since then.

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Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed

The Truth About Cars

Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. The point was to create a conversation between the automaker and dealerships that have grown annoyed with some of the changes Ford has been asking them to make.

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Ford Revises Dealer EV Requirements

The Truth About Cars

In what could be a tacit admission the transition to electric vehicles is going approximately as smoothly as a Michigan secondary road, it is being reported that suits at the Blue Oval are rolling back some of the requirements demanded of dealers in order to shill EVs to customers. Images: Ford] Become a& TTAC& insider.

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Ford confirms half of dealers will sell EVs in 2024 as some are opting out

Electrek

About half of Ford dealers have opted to sell EVs in 2024. Ford’s EV dealer program has around 1,550 participants. more… The post Ford confirms half of dealers will sell EVs in 2024 as some are opting out appeared first on Electrek. That’s down from around two-thirds around this time last year.

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