Royal Enfield eyes 2X growth of premium motorcycle industry in long term | Autocar Professional
Baua Electric
MAY 11, 2024
Amid growing competition from global players like Harley-Davidson and Triumph, Eicher Motors-owned Royal Enfield is looking to outpace the premium two-wheeler industry growth, with a target to grow at double the pace of the industry in the long term. We want to grow rapidly, we want to grow faster than the industry.
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