Kia taps former Mercedes, BMW designers to lead the brand’s EV transition in key regions
Baua Electric
MARCH 26, 2024
Kia aims to boost sales with improved tech and designs. To help its transition, Kia is bringing on former longtime Mercedes-Benz and BMW designers. With extensive experience at some of the biggest auto brands, including Mercedes-Benz and BMW, Kia aims to strengthen its design team amid its shift to EVs.
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