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Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand

Baua Electric

Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected. Ford cutting F-150 Lightning workforce Ford initially announced the reduction in January, citing “slower than expected” demand. Instead, workers are being reassigned or offered retirement.

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Ford low-cost EV platform to compete with Tesla being designed by “skunkworks team:” CEO

Teslarati

As noted by Farley, there has been a seismic change in the EV sector during the latter half of 2023, and it was driven in part by a combination of EV manufacturers cutting their price by 20% and lots of capital and capacity being poured into the two-row crossover segment. Now, this is important because we made a bet in silence two years ago.

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Ford is building a low-cost EV platform with some of the ‘best EV engineers’ to rival Tesla

Baua Electric

Ford (F) assembled a “super-talented skunk works team” to build a low-cost EV platform. Ford is “secretly” developing a low-cost EV platform Following Tuesday’s Q4 and full-year 2023 earnings results, Farley explained that Ford is adjusting its capital while switching gears to focus on smaller EVs.

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Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E , last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. EV volume was up 20% last year, but it was mainly driven by the F-150 Lightning.

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Is Hyundai’s IONIQ 6 the ultimate EV? Fast charging, long-range, and affordable price

Baua Electric

According to a new report, the Hyundai IONIQ 6 is the only EV on the market offering fast charging in under 20 minutes, over 350 miles range, and at an affordable starting price. And you get all of this starting at an affordable starting price of as little as $38,650. 361 $43,656 SEL RWD 77.4 305 $46,365 Limited RWD 77.4

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Ford plans affordable small electric pickup and SUV, starting around $25,000

Baua Electric

Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000. Shifting to low-cost EVs Although low-cost Chinese passenger EVs, like BYD , are not sold in the US, they are having a big impact on domestic automakers.

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Ford plans new electric pickup and SUV, starting around $25k – Charged EVs

Baua Electric

The higher purchase prices of EVs now represent the number-one obstacle to mass adoption. Automakers have figured this out (some a bit later than others), and are adjusting their strategies to bring more low-priced EVs to market. The platform will feature low-cost LFP batteries, and the first model is expected to launch in 2026.

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