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Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand

Baua Electric

Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected. Ford cutting F-150 Lightning workforce Ford initially announced the reduction in January, citing “slower than expected” demand. The base Pro trim, starts at $54,995 with 240 miles range.

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Ford is building a low-cost EV platform with some of the ‘best EV engineers’ to rival Tesla

Baua Electric

Ford (F) assembled a “super-talented skunk works team” to build a low-cost EV platform. Ford is “secretly” developing a low-cost EV platform Following Tuesday’s Q4 and full-year 2023 earnings results, Farley explained that Ford is adjusting its capital while switching gears to focus on smaller EVs.

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Ford plans affordable small electric pickup and SUV, starting around $25,000

Baua Electric

Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000. It will rival the low-cost EV Tesla is working on.

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Ford plans new electric pickup and SUV, starting around $25k – Charged EVs

Baua Electric

The higher purchase prices of EVs now represent the number-one obstacle to mass adoption. Automakers have figured this out (some a bit later than others), and are adjusting their strategies to bring more low-priced EVs to market. The platform will feature low-cost LFP batteries, and the first model is expected to launch in 2026.

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Ford shifts focus by racing Tesla to $25k compact EV: report

Teslarati

Ford is planning to delay some electric vehicle plans in favor of a lineup of small, compact $25,000 EVs that could launch shortly after Tesla launches a car at the same price point, a new report says. During its most recent earnings call, the company said it would slow down production of some of its EVs, including the F-150 Lightning.

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Ford hints at an Escape-sized electric SUV with the interior space of an Explorer

Baua Electric

The American automaker cut production of its all-electric F-150 Lightning and Mustang Mach-E in recent months. Lawler said the new EV platform will enable multiple low-cost “top hats” or body designs. Ford’s CFO reiterated that the ultimate competition is low-cost EVs from China and Tesla.

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Ford delays electric three-row SUV with new EV pickup arriving in 2026

Baua Electric

Ford’s F-150 Lightning remained the top-selling electric pickup, with sales up 80% over last year with 7,743 units delivered. The company said many 2024 F-150 Lightning orders are repeat buyers. The American automaker sold 20,233 EVs in Q1 2024, topping rival General Motors with 16,425 electric cars delivered.

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