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The $10,000 BYD Seagull EV is scaring the U.S. auto industry

Teslarati

market, the company’s recent release of a city EV with a price tag under $10,000 has some worried for when it and other low-cost companies do. BYD launched its Seagull, a small hatchback EV with a price tag starting at 69,800 yuan (~$9,773), at the Shanghai Auto Show last year. auto market anytime soon , some U.S.

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CATL and BYD target 50% battery price cut this year to make EVs affordable – ET Auto

Baua Electric

This initiative is expected to bring down the price of its VDA specification lithium iron phosphate battery cells to RMB 0.4 This initiative is expected to bring down the price of its VDA specification lithium iron phosphate battery cells to RMB 0.4 RMB per Wh, significantly lower than previous prices.

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Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E , last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. Ford’s Mach-E turn rate continues to trail behind the industry average.

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Tesla is no longer just a luxury brand, says major auto outlet

Teslarati

One major automotive outlet says Tesla is no longer just a luxury brand, in part due to its unique pricing strategy over the past few years. Tesla price cuts push EV market toward affordability with broader influence In 2022, Tesla’s prices were higher and were competing with companies such as Mercedes-Benz, Aston Martin and Lexus.

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Used Tesla vehicles crush industry average depreciation despite price cuts

Teslarati

Used Tesla Model 3s and Model Ys aren’t depreciating nearly as fast as their luxury vehicle counterparts, despite five price cuts in the year’s first quarter. One concern many Tesla owners have shared online following the series of price cuts implemented by Tesla is that their vehicles would, in turn, dramatically depreciate.

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Honda admits it needs affordable EVs with plans for an electric Civic successor

Baua Electric

For Honda to compete as the industry shifts to electric, CEO Toshihiro Mibe explained, “We need more affordable EVs.” Honda to launch an affordable electric Civic replacement The company revealed two new EV concepts as part of its new “0 series” electric brand at CES earlier this month. Let us know below.

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Reuters: Tesla Has Ditched Its Affordable EV Efforts in Favor of Robotaxis

The Truth About Cars

Affordable EVs seem to be a nut that no automaker can crack, as every promise of a “sub-$30,000” model or similar has fallen through in favor of higher prices. It now seems that Tesla is following suit, despite repeated promises that it would develop a mass-market EV at a reasonable price.