Ford focusing NA growth plans on “super segment”
Green Car Congress
MARCH 23, 2013
Ford expects more growth in the super segment, as baby boomers continue to downsize their vehicle purchases and first-time millennial buyers enter the market. through the first two months of the year, more than double its share in 2005. From 2005 to 2012, Ford brand sales in the super segment were up 123%.
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