Ford’s Go!Drive car sharing on-demand experiment in London entering beta phase
Green Car Congress
MARCH 19, 2015
The target is to have more than 2,000 Londoners in the program. It is also about Ford having access to new user groups, particularly young Gen Ys who live or work in London and who would not typically own a car. That’s helping us get of the softer part of the data, helps us understand the choice between petrol and electric.
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