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Perspective: Toyota Prius Recall Is Only a Bump in the Road in the Move Toward Electrification

Green Car Congress

The recall of Toyota’s Prius is causing some observers to question whether the prospects for the entire hybrid electric vehicle (HEV) and electric vehicle (EV) markets are fundamentally hurt. This immediate problem affecting the 2010 Prius relates to software that manages the regenerative and conventional braking system. Earlier post.]

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Deutsche Bank Forecast sees slower transportation electrification and greater gasoline demand near-term; increased confidence in the pace and breadth of long-term shift to efficient transportation systems

Green Car Congress

” Their analysis is in the context of the “ surprising [oil] demand strength of 2010 “; 2010 saw absolute incremental demand at around 2.2mb/d of growth—the second highest in 30 years, despite oil prices in the $90/bbl region. Click to enlarge. In DB’s Fall 2009 note, they had forecast 12% growth.

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Is Ford First?

Plug In Partners

"Pressed by activists to take steps to improve the efficiency of Ford's vehicle line-up, Bill Ford Jr, great-grandson of Henry Ford, said the carmaker was considering launching a plug-in hybrid , a potential industry first. Ford May Build a Plug-In Hybrid May 11, 2006 Ford Motor Co. Here is the story from Consumer Affairs.

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Interview with Chris Paine in the Whole Life Times

Revenge of the Electric Car

After all, it takes someone who refers to his Prius as “the gas guzzler&# and his Culver City, Calif., home as “the Plug-In Mecca&# to tell this EV story right. Chris Paine in the Whole Life Times. The Whole Life Times just published an Interview with Chris : The Electric Car Returns (and This Time It’s Personal).

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Near-Term Prospects for Automotive Li-ion Batteries: 21% of Hybrid and EV Market by 2011

Green Car Congress

As one example of factors contributing to that decision, a survey of projected oil prices returned values between $30 and $250 a barrel, he said.). Dividing that forecast in to application segments—micro-, mild-, full-, and plug-in hybrids; mini-electric (e.g., Representative battery pack size is below each segment. Anderman.

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Toyota digs for Lithium

Revenge of the Electric Car

Toyota Tsusho Corp, a trading house and key Toyota supplier that Toyota owns 22 percent of, just announced that it would be jointly developing a new lithium project in Argentina with the Australian-listed Orocobre Ltd. For more information read: Toyota in Argentine Lithium Deal for Hybrid Car Push. By Eriko Amaha for Reuters. By Eriko Amaha.

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Nissan’s Big Gamble

Revenge of the Electric Car

The best thing about the Nissan is the expected price range of $25K- $34K. Those who make the decisions to forgo battery EVs in favor of plug- in hybrids only ignore a sizable market. Those who make the decisions to forgo battery EVs in favor of plug- in hybrids only ignore a sizable market. Of this I am certain.

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