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Ford battles with dealers over EV sales plan

Teslarati

Ford is now facing pushback from dealers in numerous states over its EV sales plan. Ford is revamping its EV sales model , and the first step in doing so is its “EV Certified” program. This certification is required for any dealer selling Ford electric vehicles.

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Ford to increase production of Mustang Mach-E in 2023, cut prices across the board

Green Car Congress

With its new EV supply chain coming online, Ford says it is significantly increasing production of the Mustang Mach-E this year to help reduce customer wait times and to take advantage of streamlined costs to reduce prices across the board, making Mustang Mach-E even more accessible to customers and keeping it competitive in the marketplace.

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Ford Launches New Dealer Training Program With A.I. Integration

The Truth About Cars

Ford has announced its new dealership training platform for the United States , noting that it will utilize artificial intelligence to better familiarize sales teams with product knowledge, corporate history, while likewise making them better at engaging with customers. Ford said the system was powered by Microsoft Copilot and GPT.

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Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed

The Truth About Cars

Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. The point was to create a conversation between the automaker and dealerships that have grown annoyed with some of the changes Ford has been asking them to make.

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Ford dealer says company has ‘a real problem on their hands’ with massive EV bet

Teslarati

Ford’s inventory of electric vehicles, including the Mustang Mach-E and F-150 Lightning, is increasing, and one dealer said that the company has “a real problem on their hands based on the bets they’ve made,” and that their EV push may be “out of step.” I’d love to hear from you!

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Ford Slashed the Mach-E's Price Tag and Saw an Immediate Uptick in Sales

The Truth About Cars

One factor that is coming into clear focus is pricing, as Ford recently found out with the Mustang Mach-E. In response to flagging demand, the automaker cut prices on the electric SUV and has seen an uptick in sales as a result, showing that cost remains a significant hurdle for many prospective buyers.

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Tesla direct sales under threat from dealer-backed bills in Florida

Teslarati

Tesla has become intimately familiar with the laws surrounding dealerships and auto sales throughout the United States, often putting the American upstart at odds with local government and dealerships alike. Now, Tesla is again facing threats from legislatures as two new bills could derail the company’s sales system in Florida.

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