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U of Michigan Study Finds Costs of Plug-in Cars Primary Key to Broad Consumer Acceptance

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A newly released University of Michigan study found widespread consumer interest in buying plug-in hybrid electric vehicles; however, the cost of the cars is much more influential than environmental and other non-economic factors as a predictor of purchase probabilities. Source: Curtin et al. 2009) Click to enlarge.

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Argonne Study Examines Impact of Real World Drive Cycles on Efficiency and Cost of Different PHEV Configurations

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Aymeric Rousseau, program manager at Argonne, presented a small slice of this wide study at the Advanced Automotive Battery Conference 2009 (AABC) this week in Long Beach. Camry hybrid) PHEV with a 4 kWh and an 8 kWh pack; and a series hybrid (extended-range electric vehicle, e.g., Volt) with a 12 kWh and a 16 kWh pack.

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ALTe Developing Series Plug-in Hybrid Powertrains for Conversion and OEM Applications

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Rendering of the Gen 2 series plug-in hybrid powertrain under development. A Bloomfield, Michigan startup is developing light- and medium-duty series plug-in hybrid electric vehicle powertrain systems—initially as conversions, but ultimately extending to an OEM basis. Tags: Conversions Hybrids Plug-ins. Source: ALTe.

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Exploring the Potential Use, Impact and Valuation of Plug-in Hybrid Electric Vehicles

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Two recent studies explore different aspects of the use, potential impact and valuation of PHEVs. A paper by Derek Lemoine at UC Berkeley uses a real options framework to analyze the value to the consumer of PHEV battery capacity. the electric range capability—of the PHEV. Plug and play. Axsen and Kurani.

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Audi of America targeting 25% of sales to be plug-ins by 2025; national network of 150 kW fast chargers

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Flanked by the Audi A3 Sportback e-tron ( earlier post ) on one side and the Audi concept e-tron quattro ( earlier post ) on the other, Audi of America president Scott Keogh used his press conference speech at the Los Angeles Auto Show yesterday to declare that the brand is targeting at least 25% of its US sales to be e-tron—i.e.,

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UC Davis ITS study suggests hastening consumer adoption of plug-ins will require innovation on the sales side

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A study by researchers at the Institute of Transportation Studies, UC Davis finds that buyers of plug-in vehicles (PEVs) are substantially less satisfied with the dealer purchase experience than buyers of conventional vehicles—with the notable exception of Tesla buyers. In some cases, dealers outright discouraged PEV purchases.

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The Business of Plugging In: Building the Full Ecosystem for a Successful Plug-in Vehicle Industry in the US

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As one of the speakers put it to the attendees, the bulk of which came from Southeast Michigan, plug-in vehicles will a major career path for most of the people in the room. “I’m very encouraged that carmakers now see as allies the utilities, plug-in advocates, community and regional efforts like ProjectGetReady.”

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