Hyundai will ‘take the bull by the horns’ with a new EV brand in the world’s biggest market
Baua Electric
FEBRUARY 1, 2024
Hyundai and BAIC’s relationship dates back to 2002 when they established a joint venture to build a car plant in China. Although Hyundai planned to launch its popular IONIQ EVs in the region, it believes a unique brand designed for China will be more competitive. South Korea’s Hyundai wants its piece of the booming market.
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