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Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. A Ford spokesperson confirmed the change and shared that it was in effect on January 1, 2024.

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Ford to increase production of Mustang Mach-E in 2023, cut prices across the board

Green Car Congress

With its new EV supply chain coming online, Ford says it is significantly increasing production of the Mustang Mach-E this year to help reduce customer wait times and to take advantage of streamlined costs to reduce prices across the board, making Mustang Mach-E even more accessible to customers and keeping it competitive in the marketplace.

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Ford wants dealers to match Tesla’s lower selling prices

Teslarati

Ford Motor Company has a tough challenge for its dealers selling electric vehicles. The automaker wants its dealers to match Tesla’s lower selling prices, according to a report from Reuters. Ford told Reuters that it was “excited to meet next week with our North America dealers to grow and win together.”

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Ford likely to enable all dealers to sell EVs amid shifting plans

Baua Electric

With changes expected to Ford’s electric vehicle certification program, all Ford dealers will likely be able to sell EVs. Ford is reportedly preparing to open the program amid feedback from its dealers. Ford already eased requirements last year due to “changes in the market.”

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Ford re-opens order books for Mach-E; higher range, lower pricing; all standard range models with LFP packs

Green Car Congress

Ford is re-opening its order banks for the all-electric Mustang Mach-E as completed plant upgrades support production ramp in the second half of 2023, with feature improvements including increased range for standard range battery models to a targeted EPA-estimated range of 250 miles for RWD and 226 miles for eAWD. Earlier post.)

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Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed

The Truth About Cars

Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. The point was to create a conversation between the automaker and dealerships that have grown annoyed with some of the changes Ford has been asking them to make.

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Ford opens 2024 F-150 Lightning online orders with new tech and lower prices

Electrek

America’s top-selling electric pickup is on its way to dealers. Ford opened online orders for the 2024 F-150 Lightning at lower prices with the electric pickup now shipping from its Rouge EV plant.

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