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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

I’ve always wondered how Harley would market its silent motorcycles. But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Five Ways To Market EVs. market; many other options await in Europe and Asia. Not an H or D in sight.

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Toward a Plug-in Hybrid Saturn Vue

Plugs and Cars

GM today announced two contracts to "design and test lithium-ion batteries" for use in the Saturn Vue Plug-in Hybrid announced last month at the LA Auto Show. According to the press release, two variants of Lithium batteries will be "evaluated in prototype Saturn Vue Green Line plug-in hybrids beginning later this year."

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GM Releases New Viability Plan, Launches Bond Exchange; Phasing Out Pontiac

Green Car Congress

As part of the new plan, GM will accelerate the wind-down or sale of HUMMER, Saturn and Saab to the end of 2009, and phase out Pontiac by the end of 2010. The revised plan moves up the resolution of Saab, Saturn, and Hummer to the end of 2009, at the latest. range in subsequent years. The plan assumes a 19.5%

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GM and Chrysler Submit Updated Restructuring Plans; Up to $18.6B More Needed; Outlines for Product Plans

Green Car Congress

Saturn will remain in operation for the next several years, through the end of the planned lifecycle for all Saturn products. In the interim, if Saturn retailers or other investors present a plan that would allow a spin-off or sale of Saturn Distribution Corporation, GM would be open to any such possibility.

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AMP Unveils Electric Version of GM Equinox; Secret Sauce is the Drivetrain

Green Car Congress

With its 37 kWh Li-ion pack, range is 150 miles (241 km). There is no transmission or differential, and the result, says Burns, “ from what we can gather is the most efficient drivetrain in the market. ”. AMP CEO Steve Burns announcing the 150-mile range Electric Equinox. Click to enlarge. Steve Burns.

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Remy to Supply HVH250 Electric Motors to Advanced Mechanical Products for EV Conversions

Green Car Congress

The first two vehicles available for AMP conversions are the GM Saturn Sky and the GM Pontiac Solstice. The end product is an all-electric vehicle with a range of up to 150 miles per charge. AMP has developed an all-electric high performance, high efficiency drive train for installation into select modern passenger vehicles.

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BrightDrop: GM’s silent push into electric commercial vehicles

Charged EVs

That would give the radically slimmed-down GM a mass-market brand and a luxury brand. Buick, meanwhile, was vitally important for the Chinese market, where today more than four times as many Buicks are sold as in North America. FedEx will also test BrightDrop’s Trace electrified container in 10 markets this year.