Ipsos RDA study finds traditional US dealerships often not prepared for EVs
Green Car Congress
NOVEMBER 16, 2017
A new study by market research company Ipsos RDA has found that the EV sales process at traditional brand dealers who sell EVs alongside other vehicles, has, in many instances, has not been differentiated from the traditional process and is, in effect, passive. The availability of inventory, as well as critical EV ownership information in-store (from the sales staff or marketing materials) and online, is concerning and leaves shoppers with unanswered questions.